Content Marketing: Web-based tool to help email marketers
Posted on 03. Jan, 2012 by admin in Marketing Sherpa
Editor’s Note: Since MarketingSherpa recently formed an affiliate partnership with ClickMail to help the value-added reseller of ESPs get more attention for its nifty ESPinator tool, we thought it might be worthwhile to rerun this blog post to give you ideas for using a Web-based tool in your own content marketing. (Original publication date: Feb. [...]
2012: Let’s Turn This Mutha Out
Posted on 03. Jan, 2012 by admin in AllTop
It’s 2012. Are you ready to put the pedal to the metal, your money where your mouth is and a dozen other idioms you’ve heard a hundred times? No? Good. ‘Cause 2012 is the year you’re going to do something better, something groundbreaking, something that lives up to your inherent awesomeness. Here are seven suggestions [...]
When We Do Our Job Right, We Do Much More Than Just Create Ads
Posted on 03. Jan, 2012 by admin in Adage
“I want to talk to you about our new director of sales,” said the voice over the phone. “Uh, OK,” I responded, “What about him? I haven’t met him.” “That’s because we haven’t hired the person yet. I want your opinion about what we should be looking for,” said my client and the owner of [...]
Tool Review: Wordstream’s PPC Grader
Posted on 03. Jan, 2012 by admin in SEOmoz
In paid search there are a lot of rough Adwords accounts out there. You’ve seen them I’m sure. I know I’ve worked on them. We get brought in to assess the situation and make some big decisions around whether an account has potential or whether it would be better just to start fresh. This is [...]
Paul Ponna Launches ‘Commission Autopilot’ Software
Posted on 03. Jan, 2012 by admin in IM News Watch
Paul Ponna, the author of several successful affiliate marketing products (Profit Monarch, Copy Paste Systems and others), has launched a new software tool suite named “Commission Autopilot” to assist affiliates in gaining top search engine rankings, traffic, leads and sales using document publishing sites unknown to most internet marketers. Ponna has released a video to provide detailed information [...]
What the SEF is Your SEO Doing?
Posted on 03. Jan, 2012 by admin in Search Engine Journal
I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t even dream of having. But one thing gets under my skin: when developers claim to know SEO when they clearly don’t. Many developers do have a solid grasp and understanding [...]
Google: Yes, Sponsored Post Campaign Was Ours But Not What We Signed-Up For
Posted on 03. Jan, 2012 by admin in Search Engine Land
It’s been about a day since we covered Google’s sponsored post campaign to promote its Chrome browser, a campaign that produced posts that violate Google’s guidelines against “thin” content and potentially those against buying links. Yes, it was a Google campaign, but not what the company says it signed-up for. One agency is falling on its [...]
7 PPC Resolutions to Keep You Focused and Inspired
Posted on 03. Jan, 2012 by admin in Search Engine Watch
Many of the resolution-focused articles that touch on PPC this time of year are geared toward specific account tactics. You may expect to see goals such as, “build out long-tail keywords,” or “conduct more/better landing page testing.” While these are important resolutions, it’s also important to focus on higher-level strategy. How do you and your [...]
Google+ Traffic Up According to Experian Hitwise
Posted on 03. Jan, 2012 by admin in Marketing Pilgrim
Google+ is making its big push, there is no denying it. You see ads all over and Google is apparently even willing to toy with its own terms of service to get this service to where they want it to be. Experian Hitwise reports that traffic is up for sure as of December of 2011. [...]
Obama Camp Horns in on Iowa GOP Online Turf
Posted on 03. Jan, 2012 by admin in Clickz
Online ad inventory is tight in Iowa. Early buys from Mitt Romney’s camp, some made months ago, are undoubtedly contributing factors, but even President Barack Obama’s reelection campaign is horning in. The Obama for America team bought up the DesMoinesRegister.com homepage today. Meanwhile, the web savvy Romney campaign locked up local Iowa inventory on YouTube [...]
