How to Maintain Social Shares After a Site Migration
Posted on 08. May, 2012 by admin in Search Engine Watch
One of the greatest joys of site migration is discovering that your social share counts don’t follow 301 redirects. But those Facebook Likes, tweets and Google +1′s that we’ve worked so hard to capture don’t have to evaporate with a click of a mouse, never to be seen again. Social Proof Social proof is essentially [...]
Apps Take up 4 Out of Every 5 Mobile Media Minutes
Posted on 08. May, 2012 by admin in Marketing Pilgrim
Do you remember when phones couldn’t do anything but make phone calls? With every passing month, we’re adding more and more functionality to our mobile phones and it’s good for everybody’s business. Games, shopping, directions, news — we can even have our phones nag us when we forget to do something. About the only thing [...]
Sinatra’s Old Haunts Turn to Foursquare
Posted on 08. May, 2012 by admin in Clickz
Frank Sinatra was known to frequent Barney’s Beanery in Los Angeles and Monte’s in Brooklyn back in the Rat Pack heydays. But would Ol’ Blue Eyes get a kick out of Foursquare the way some patrons of the two historic eateries do now? ClickZ recently spoke with the restaurants about their social media campaigns, revealing [...]
US Jury Finds Google Infringed Oracle’s Java Copyrights in Android
Posted on 08. May, 2012 by admin in Webmaster World
If the judge finds that APIs are copyrightable, it is going to trigger off a lot of litigation. Everyone who has copyright on the original implementation of an API that has become widely used will sue someone. I find it hard to imagine APIs can be copyright without protocols also not being copyright. Of course, [...]
Daily Search Forum Recap: May 8, 2012
Posted on 08. May, 2012 by admin in SE Round Table
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: SEOmoz To Identify Search Spam: Automated Outing Or Helping Industry? SEOmoz’s CEO, Rand Fishkin, announced on his Google+ page that his company is working [...]
Sears adds another local dimension to e-commerce
Posted on 08. May, 2012 by admin in Internet Retailer
Imran Jooma Sears Holdings Corp. has launched SearsLocalAd.com, designed to give online consumers insight into what’s available and what’s on sale at their local Sears store. The tool includes sale information beyond what’s advertised in print circulars or on Sears.com. Sears pinpoints the location of visitors to SearsLocalAd.com and assigns them to the nearest Sears [...]
Sorting and Filtering Results in Custom Search
Posted on 08. May, 2012 by admin in Google Webmaster Central Blog
Tuesday, May 08, 2012 at 2:02 PM Webmaster level: All Using Custom Search Engine (CSE), you can create rich search experiences that make it easier for visitors to find the information they’re looking for on your site. Today we’re announcing two improvements to sorting and filtering of search results in CSE. First, CSE now supports [...]
Email Marketing: New tactics for display ads, segmentation and discount promos
Posted on 08. May, 2012 by admin in Marketing Sherpa
I interviewed a variety of email marketers at Responsys Interact 2012 last week and learned about more tactics than I could ever fit into a blog post. That said, here are three insights I pulled from some of the best interviews I had last week (Full Disclosure: Responsys sponsored my attendance of this event). [...]
Marketing content should target tablet users on the go, in the home
Posted on 08. May, 2012 by admin in AllTop
A report from Viacom found that consumers are using their tablets more frequently and in a number of locations. The widespread capability of these devices has led to their inclusion in activities ranging from entertainment to professional. As such, content marketing campaigns aimed at consumers and B2B buyers must appeal to the evolving demands of [...]
Applying Sustainability to Marketing And Media
Posted on 08. May, 2012 by admin in Adage
Sustainability is most often a term used in connection with the environment. Basics, our weekly series of quick conversations with media leaders, today asks why it matters to marketing and media. We spoke with Nigel Morris, CEO of Aegis Media Americas since 2009 and a member of the Project board for the World Economic Forum’s [...]
