Content Marketing: How scrapers impact your content strategy
Posted on 22. May, 2012 by admin in Marketing Sherpa
Content marketing is an important strategy for both consumer and B2B marketers, and it’s a major component of inbound and email marketing as well. One issue that probably receives less attention than deserved is content scraping. This is a particular problem with easily digested material such as blog posts, whitepapers and articles. Less than scrupulous [...]
How to Manage Conflict at Work, Part I: Assessing the Dynamic
Posted on 22. May, 2012 by admin in AllTop
From time to time, we all experience conflict on the job. Just the act of trying to coordinate activities with others — or, actually, any attempt at working together — can trigger conflict, even if in the big picture, everyone involved cares about the same things. Conflict often arises because silos exist within the organization [...]
Meet the Woman Behind ABC’s Apple-Themed ‘Duets’ Promo
Posted on 22. May, 2012 by admin in Adage
ABC has named one of its longtime marketing executives, Marla Provencio, to the new role of chief marketing officer for the Disney broadcast network’s prime-time, daytime and late-night entertainment schedule. <!––> For Ms. Provencio, the move is the culmination of a 31-year career at the network, where she has done everything from helping to devise [...]
Earn Money Coming from All Site Site traffic
Posted on 22. May, 2012 by GuestPoster in Resources, SEO
With different buy site traffic system previously two and half year in business, a new chance for monetizing websites are offered on the web today. It claims the existing advertisers need for ad space are so high that they’ll be able to cope with new produced ad-spaces and pay off fairly well for this too. [...]
GM’s Doing it Wrong: Facebook Marketing Lessons
Posted on 22. May, 2012 by admin in SEOmoz
GM made a huge stink last week when they pulled their $10 million Facebook advertising budget. They’re doing it wrong. And you can learn some valuable lessons from their mistake: Facebook is the best display advertising deal on the internet The Register pointed out that Facebook ads average a .05% click-through rate. Click-through rate is [...]
‘The future of social media’ by Ken McCarthy
Posted on 22. May, 2012 by admin in IM News Watch
Ken McCarthy’s latest blog post is titled “The future of social media”. McCarthy says , “Today, I’ve been having some back and forth with a friend who is struggling to make his online business work. I asked him some pointed questions to focus him on the things that matter and directed him to another friend who [...]
What You Need To Know about ICO’s “Cookie” Law
Posted on 22. May, 2012 by admin in Search Engine Journal
What is this “Cookie” Law? In 2009, the council of the European Union approved a new legislation that required internet users to consent to the use of cookies. On May 25th, 2011 the ICO (Information Commissioner’s Office) came into being. This new law states that the internet user must give his express consent to websites [...]
What to Keep in Mind When Hiring a Graphic Designer
Posted on 22. May, 2012 by GuestPoster in Blogging
In the world of internet marketing, a great deal is said about the importance of content -and this usually refers to written content such as articles, blog posts and so forth. Whether the focus is on sales letters, blogging, articles or social media, we’re taught to pay a great deal of attention to the words [...]
SearchCap: The Day In Search, May 21, 2012
Posted on 22. May, 2012 by admin in Search Engine Land
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Ads Related To…” Text Officially Rolls Out On AdWords’ Top Ad Block We’ve seen “Ads related to…” followed by the search query before, but now it’s at the top of the [...]
Instagram for Video: Searching for the Next Big Thing
Posted on 22. May, 2012 by admin in Search Engine Watch
The Facebook IPO last Friday was a major milestone event for the social media industry and helped legitimize the market financial bonafides. Its $104 billion valuation speaks volumes about the market potential, and this rising tide has the ancillary benefit of lifting all other boats in the social media space. Instagram has been the biggest [...]
