It’s All About the User Experience, Stupid!
Posted on 23. May, 2012 by admin in AllTop
Image provided by: fdecomite We had a great first day at OpenView’s User Experience workshop, which featured incredible insight from Kyrie Robinson, a User Experience Partner with the Silicon Valley Product Group. On that note, I thought I’d explain why we felt user experience was an important topic for our portfolio companies to understand and [...]
Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption
Posted on 23. May, 2012 by admin in Adage
“TV Everywhere” has been the concept on everyone’s lips in the TV industry for months. But as chatter at the cable industry’s annual Cable Show proved this week in Boston, no conclusive solution exists as to how the “authentication” policy will find mass adoption. At the very least, TV Everywhere, an idea that calls for [...]
Why the Marketing World Needs More Correlation Research
Posted on 23. May, 2012 by admin in SEOmoz
Do more tweets of a URL lead to higher search rankings on Google? Do longer articles get more shares on Facebook? Do emails that contain images have lower open rates? These, and hundreds of other questions marketers are constantly asking, can be answered mathematically through correlation data. Yet, it seems there’s an unfortunate bias against correlations, specifically [...]
Wordtracker Releases ‘How to use Google+ for Business and Professional Branding’ eBook
Posted on 23. May, 2012 by admin in IM News Watch
Wordtracker has released an ebook entitled “How to use Google+ for Business and Professional Branding”. Wordtracker team says, “Since its invitation-only launch in June 2011 and public launch three months later, Google+ has taken off at pace. There is no doubt that if you haven’t paid attention to Google+ by now, you should. That’s why [...]
Weekly Webinars and Upcoming Events 5/23/12
Posted on 23. May, 2012 by admin in Search Engine Journal
I’ve heard that doctors must constantly go to school to keep updated on the latest medicines and surgical techniques available. Now, I’ve never been to medical school, but I’m willing to bet that as an online marketer there is just as much to keep up-to-date on, if not more. Here’s some “schooling” for you below. [...]
Write-up Title Tips For Massive Site visitors
Posted on 23. May, 2012 by GuestPoster in Resources
Why is your write-up title essential? Why ought to you invest so significantly time on your title? Because the article title is the first factor your reader sees? No, because it really is the 1st factor the search engine sees. You can create your material for your reader, but usually compose your article title for [...]
The Flash-Based Content For IPad
Posted on 23. May, 2012 by GuestPoster in SEO
When Steve Jobs presented a demonstration of Apple’s iPad in the early part of 2010, the audience immediately knew that something was missing with the magnificent innovation. Despite its seemingly flawless appeal, the fabulous tablet computer had one major flaw: it failed to support flash content. And this inability to support flash was heavily accentuated [...]
What Can We Learn From The Latest Brand To Be Called Out For Paid Links?
Posted on 23. May, 2012 by admin in Search Engine Land
Move over JC Penney. Another brand is getting attention over buying links, this time Dun Bradstreet Credibility Corporation. Today’s news is less news and more a reminder of lessons that SEO companies, clients and publishers all need to keep in mind, to avoid trouble. Josh Davis drew attention to the DBCC situation in his post [...]
5 Essential Components of Localized Marketing Strategy for National Brands
Posted on 23. May, 2012 by admin in Search Engine Watch
A whopping 90 percent of consumers now use search engines when researching products or services in their local area, according to BIA/Kelsey. Google began more aggressively serving local results in October 2010 due to the shift and growth in local search commerce by consumers and advertisers. Advertisers in turn have boosted their local marketing investment. [...]
Huffington Post Teams with Brands to Create New Content Sites
Posted on 23. May, 2012 by admin in Marketing Pilgrim
A couple of days ago, I said that the best way to keep traffic flowing to your website was to create solid usable and / or enjoyable content. Whether you’re selling a product, service or yourself, a static page of information won’t bring customers back over and over again. Content does that. Articles, short posts, [...]
