May 20, 2013

Marketing Research in Action: Content marketing data

Posted on 24. May, 2012 by in Marketing Sherpa

Marketing Research in Action: Content marketing data

On the latest episode of Marketing Research in Action, I discuss research about content marketing from MarketingSherpa’s 2012 Search Marketing Benchmark Report – SEO Edition (free excerpt at that link), with Ninan Chacko, Global Chief Executive Officer, PR Newswire …     Here’s a look at what Ninan and I discussed. Feel free to use [...]

Twitter Marketing Strategy – A Simple SEO Blueprint to Power Your Twitter Marketing Strategies

Posted on 24. May, 2012 by in AllTop

Twitter Marketing Strategy – A Simple SEO Blueprint to Power Your Twitter Marketing Strategies

By Kenneth Yu Most people are puzzled about how to combine their Twitter Marketing Strategy with their Twitter for SEO efforts. In fact, most naysayers say that Twitter (and social media) in general are useless for search engine marketing. I say they are plain wrong! Granted, Twitter does not have link juice. But because of [...]

Five Questions With Adam & Eve/DDB’s James Murphy

Posted on 24. May, 2012 by in Adage

Five Questions With Adam & Eve/DDB’s James Murphy

Omnicom’s DDB Worldwide is buying London independent agency Adam Eve for an estimated $80 million. Ad Age’s Europe editor, Emma Hall, talked with Adam Eve founder James Murphy, who starting today is CEO of the newly merged agency, Adam Eve/DDB. Ad Age: How have you spent your first day as a multimillionaire? <!––> Mr. Murphy: [...]

How to Build and Operate a Content Marketing Machine

Posted on 24. May, 2012 by in SEOmoz

How to Build and Operate a Content Marketing Machine

Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance. The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. [...]

‘DRAMATICALLY Increase Your Email Marketing Income’ Robert Grant’s Webinar 9.00 pm EDT

Posted on 24. May, 2012 by in IM News Watch

Robert Grant is hosting a webinar on Thursday, May 24 at 9.00 pm EDT. The topic of the webinar is “DRAMATICALLY Increase Your Email Marketing Income”. Grant says, “Thursday night you will BE THE FIRST to witness the Most Incredible Advancement in Email Marketing since “Autoresponders” (…seriously!) * increase opt in rates fast. * Easily obtain Demographic Info [...]

Yahoo Axis Web Browser Thats Not A Browser Maybe

Posted on 24. May, 2012 by in Search Engine Journal

Yahoo Axis Web Browser Thats Not A Browser Maybe

sigh …  Once again, Yahoo has yet another plan to innovate, and thus stay relevant in an ever more challenging search arena.  And just as they’ve done many times over the years, it already appears they’ve got a lot to learn about messaging.  Not to mention it appears they’re still stuck in “riding other businesses [...]

Dependable Bum Marketing Principals For Immense Traffic

Posted on 24. May, 2012 by in Resources, SEO

Just what exactly goes into a prosperous marketing with articles campaign? There are numerous ingredients for success; and you may need to understand each of them, so observe the following carefully.The first ingredient for success can be a relevant article topic. In order to select a relevant article topic, you should figure out something that [...]

Can You Turn out to be a Skilled Net Advertising Consultant?

Posted on 24. May, 2012 by in SEO

Becoming a expert web advertising and marketing consultant is aenterprise opportunity that individuals who are well-versed in e-company and web advertising might be interested in pursuing. Ifyou are new to internet advertising and marketing, you could certainly grow to be aexpert web advertising consultant even so, a lot ofpreparation is required due to the fact [...]

10 Blue Links Be Gone: Yahoo Axis Offers Browser & Visual Search Experience

Posted on 24. May, 2012 by in Search Engine Land

10 Blue Links Be Gone: Yahoo Axis Offers Browser & Visual Search Experience

Search launches seem to come in threes. A couple of weeks ago we had Bing Social, then came Google with Knowledge Graph and now Yahoo introduces Axis. When I met with Yahoo earlier this week to hear about it I received the now familiar speech that Yahoo is still very much in search and continuing to “innovate” around [...]

12 Must-Have Apps for the Mobile Community Manager

Posted on 24. May, 2012 by in Search Engine Watch

12 Must-Have Apps for the Mobile Community Manager

The job of a community manager, although sometimes shown on paper this way, isn’t a 9-to-5 gig sitting at a desk. It often takes being able to snap a photo or write a post sitting on the bus or at 35,000 feet (thanks, GoGo Inflight). Luckily for most, a host of apps make being a [...]