June 19, 2013

Twitter Turns to TV Ads for Hashtag Pages

Posted on 11. Jun, 2012 by in Marketing Pilgrim

Twitter Turns to TV Ads for Hashtag Pages

Hip and cool Twitter has partnered with a major sports organization to promote their hashtag pages. Considering the NBA Finals are getting underway and Major League Baseball is in full swing those would be the logical choice. Well instead Twitter, the Internet darling, is pairing with NASCAR and they are running their first ever TV [...]

Facebook News Feed Ads Get A Lot Bigger

Posted on 11. Jun, 2012 by in Clickz

Facebook News Feed Ads Get A Lot Bigger

Facebook’s latest redesign may help brands get better results from their spends on the social site. The Menlo Park, CA-based digital giant began rolling out a news feed iteration earlier this week that involves larger posts, including photos twice the size compared to before, a spokesperson told ClickZ. The development affects how both consumer and [...]

Microsoft’s Bing Now Includes Britannica Online Encyclopedia Answers In SERPs

Posted on 11. Jun, 2012 by in Webmaster World

Reminds me a lot of the Wikipedia/Knowledge Graph integration that Google’s doing [webmasterworld.com ]. I know Wikipedia claims to be more accurate than most encyclopedias, specifically Britannica. However, I know I would rather trust Britannica than Wikipedia any day. Article source: http://www.webmasterworld.com/msn_microsoft_search/4462893.htm

Google AdWords Now Allows You To Opt Out Of Ad Rotation Change

Posted on 11. Jun, 2012 by in SE Round Table

Google AdWords Now Allows You To Opt Out Of Ad Rotation Change

A little over a month ago, Google announced that it would stop people, after a 30 day period of time, from rotating their AdWords ads. It really upset advertisers to lose that piece of control and advertisers looked for ways around it. Google actually listened and announced two changes to this update: (1) You can [...]

IRCE 2012 Report: How Gilt connects with shoppers

Posted on 11. Jun, 2012 by in Internet Retailer

IRCE 2012 Report: How Gilt connects with shoppers

Retailers hoping to replicate the success of Gilt Groupe Inc. should think visually, understand the differences between iPhones and iPads, and use social media to resolve customer concerns. That advice was delivered today by Alexis Maybank, the e-retailer’s co-founder and chief strategy officer, who delivered the keynote address at the Internet Retailer Conference Exhibition 2012 [...]