A Guide To Choosing A Competitive Title For Content Marketing
Landing Page Optimization: 3 quick recommendations from the stage at Optimization Summit 2012
Posted on 12. Jun, 2012 by admin in Marketing Sherpa
“What is the objective of this page?” Dr. Flint McGlaughlin asked audience member Maile Keone at the Pre-Optimization Summit LPO Workshop in Denver. “To get people to call.” The problem is the page isn’t achieving the objective — at least not to the extent the marketers (including Maile) at VacationRoost want it to. The page [...]
Duh: Study Reveals Your Facebook Fans Like You More Than Random People
Posted on 12. Jun, 2012 by admin in AllTop
The New York Times just published an Associated Press snippet under the extremely misleading headline “ComScore Study Says Facebook Ads Effective.” Larry passed me the link, and we both wondered briefly if Facebook had commissioned a study to “prove” that their ads are in fact effective (since our recent research suggests that Facebook ads are [...]
Microsoft Files Patent to Serve Ads Based on Mood, Body Language
Posted on 12. Jun, 2012 by admin in Adage
Microsoft has filed for a patent for technology to target ads to consumers based on their emotional states, taking the notion of “tracking” to a literal level. <!––> In an application filed in December 2010 but just made public last week, Microsoft sought to patent an advertising engine that gauges people’s emotional states based on [...]
The Bigfoot Update (AKA Dr. Pete Goes Crazy)
Posted on 12. Jun, 2012 by admin in SEOmoz
On June 5th of 2012, at around 9:00am Central Daylight Time, I spotted what appeared to be a major Google algorithm update in the wild. Unfortunately, I was alone… and the photos all turned out blurry… ok, and I had had a few beers. Still, that doesn’t mean it didn’t happen. This is the true [...]
‘Forget Link Building! It’s About Link Earning’ – ‘Search Engine Roundtable’ Newsletter
Posted on 12. Jun, 2012 by admin in IM News Watch
The latest issue of ‘Search Engine Roundtable’ newsletter has been released with a “Forget Link Building! It’s About Link Earning”. ‘Search Engine Roundtable’ Newsletter Contents Video Recap of Weekly Search Buzz :: June 8, 2012 Google AdWords Now Allows You To Opt Out Of Ad Rotation Change Forget Link Building! It’s About Link Earning Penguin 1.1 [...]
Facebook Acquires Entire Pieceable Team to Bolster Mobile Efforts
Posted on 12. Jun, 2012 by admin in Search Engine Journal
Facebook, which was one of the most hyped initial public offerings of all-time, is hoping to reverse the stock’s bad fortune with yet another staff acquisition. Although Facebook is the world’s number one social network with over 900 million users, the company has had difficulty monetizing the rapid growing mobile sector of its user-base and [...]
Local SEOs Analyze Current Google Ranking Factors
Posted on 12. Jun, 2012 by admin in Search Engine Land
Although the local search landscape has changed pretty significantly, the fundamental elements of ranking well in Google’s local search results haven’t strayed dramatically from past years. That’s one of the main takeaways from the 2012 Local Search Ranking Factors report that’s just out today. Organized (as always) by David Mihm, this year’s survey includes contributions [...]
5 Quick Tips to Help Any Viable Social Marketplace Work For You
Posted on 12. Jun, 2012 by admin in Search Engine Watch
Increasingly, people are genuinely interested in getting their business involved in social media but they’re afraid that they would be wasting their time with Facebook marketing. To be clear, I’m neither in love with any social media space, nor suggesting that Facebook is the be all, end all of marketing, but I am in love with [...]
Pinterest is the Fastest Rising Social Icon and Other Interesting Facts
Posted on 12. Jun, 2012 by admin in Marketing Pilgrim
If you want to know what’s happening in ecommerce marketing, all you need to do is crack open ExactTarget’s latest Subscribers, Fans Followers report called Retail Touchpoints Exposed. The report details the off-line, online, mobile and social media marketing efforts of the 100 hottest retailers. Today, we’re going to look at that last part and [...]
11 Easy Ways On How To Drive Traffic To Your Website
Posted on 12. Jun, 2012 by GuestPoster in Resources, SEO, Social Media
Generally you’ll need a kick start so you can get off ground when advertising your new business website. Start using these 11 ideas to get started. A combination of numerous points will likely promise return visitors in your site. Return guests in all probability imply more revenue. 1. Establish a good business foundation prior to [...]
