Were You Hit by Negative SEO?
Posted on 15. Jul, 2012 by admin in SEOmoz
Since Google’s “Penguin” update, hysteria over negative SEO has exploded, with people blaming it for every problem from falling rankings to their hands turning orange (Pro Tip: Check to see if you just ate a bag of Cheetos). I feel roughly the same way about post-Penguin negative SEO as I do about aliens. I’ve created [...]
‘How to Profit from RSS Scrapers’ by Mark Ling
Posted on 15. Jul, 2012 by admin in IM News Watch
lang=”en-US” Mark Ling’s latest Affilorama blog post is titled “How to Profit from RSS Scrapers”. Ling says, “RSS scraper bots are a big headache for the majority of affiliate marketers (or any webmaster, for that matter). Basically, these are automated tools which less scrupulous marketers can use to steal your content, and then republish it [...]
Facebook Groups: New Feature Prevents Lurking
Posted on 15. Jul, 2012 by admin in Search Engine Journal
Recently, Facebook launched the new “read receipt” feature, which informs the post author and other Group visitors exactly who has viewed each post. Now each post will include information regarding the number of people who have viewed the post along with a comprehensive list of the names. By simply hovering over an icon on the [...]
Making The Case For Adding Keyword Segmentation To Your SEO Repertoire
Posted on 15. Jul, 2012 by admin in Search Engine Land
Last month in The Forgotten SEO Strategy: Targeting Striking Distance Keywords we talked about how search professionals could approach their keyword strategy by targeting keywords based on their ranking position. Specifically, we showed how they can target striking distance keywords—keywords ranking on page 2—to obtain some quick traffic wins while simultaneously building link equity for [...]
Gustav Klimt Google Logo Celebrates 150th Birthday of Austrian Erotica Artist
Posted on 15. Jul, 2012 by admin in Search Engine Watch
The work of once controversial and now revered Austrian symbolist painter Gustav Klimt are celebrated on Google’s homepage today, in honor of his 150th birthday. Born in 1862 near Vienna, in Baumgarten, Klimt reveled in human sexuality and eventually led the Secession movement in Austria. His use of eroticism and provoking sexual imagery challenged the [...]
The Rise of Social Business: it’s About More Than Just Marketing
Posted on 15. Jul, 2012 by admin in Marketing Pilgrim
Social media has quickly evolved from being an online tool for personal communication to a powerful marketing channel for business. Now, we’re moving one step further into the realm of social business. This is about those companies that use social media as a means of engaging with employees, suppliers, clients, the press. In other words, [...]
Chrysler Revs Fiat for Multi-Screen Campaign with Microsoft
Posted on 15. Jul, 2012 by admin in Clickz
Chrysler is gearing up to launch a series of ads and a unified campaign built on Microsoft’s Polymorphic Ad platform. The automaker will be the first advertiser to pilot Microsoft’s new multiscreen ad technology, enabling it to cut back on the development cycle and eventually reach four screens in a single creative framework. Chrysler expects [...]
LinkedIn Adds Commenting and Liking, and Trending In Your Network
Posted on 15. Jul, 2012 by admin in Webmaster World
It’s looking more and more like a pro version of FB every day. LinkedIn Adds Commenting and Liking, and Trending In Your Network [blog.linkedin.com] Article source: http://www.webmasterworld.com/foo/4475601.htm
Video Recap of Weekly Search Buzz :: July 13, 2012
Posted on 15. Jul, 2012 by admin in SE Round Table
This week we reported about some Google Panda update speculation and Google told us there was no update. Google’s Matt Cutts said he’d like to discount infographic links. He also said that 2-3 sentences of unique content on city specific landing pages should be good enough. John from Google said aggregated statistics on a landing [...]
Tampico deems its Facebook piñata game a smashing success
Posted on 15. Jul, 2012 by admin in Internet Retailer
To reach the demographic it describes as “young, hip, urban, multicultural” adults ages 18 to 24, Tampico Beverages found that it pays to bring them traditional neighborhood fun—specifically by giving them a chance to bash a virtual piñata. In a sweepstakes campaign that began last month and runs through early September, Tampico presents a three-dimensional [...]
