An App Gives Parents A Taste of Abuse

Posted on 04. Feb, 2012 by admin in Adage

Creativity Pick of the Day

custom_html

Parents of teens get a horrifying taste of what their kids go through with a free iPhone app created by Liz Claiborne Inc.’s Love Is Not Abuse Coalition.

Aimed at providing parents with the information they need to learn more about teen dating abuse in the digital age, the app helps parents to recognize abusive behavior by simulating the behavior that many teens endure in their dating relationships.

Users receive text messages, emails and phone calls from a ‘boyfriend’ or ‘girlfriend’ that mimic the actual communications of real teens. Videos on such topics as privacy invasion, deleting a partner’s friends on social networks and unauthorized access to a boyfriend or girlfriend’s social networks teach parents about the destructive behaviors in digitally abusive relationships.

For more on this work, visit Creativity-Online.com.

Article source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/pZWyTIuQm1Y/

Tags: adcenter, adwords, cpa, cpc, ctr, paid campaigns, pay per click, ppc, sem