IAB Reveals a Week in the Life of a Mobile Phone Shopper
Posted on 19. May, 2012 by admin in Marketing Pilgrim
Shopping via a mobile phone isn’t an everyday experience for most people, but already we can see patterns forming around the how, the why and the when. Last month, IAB asked a group of mobile shoppers to keep a diary of their activity in a two week period. Here are some of the things they [...]
Postal Service Moves Ahead with Massive Closures
Posted on 18. May, 2012 by admin in Marketing Pilgrim
“We simply do not have the mail volumes to justify the size and capacity of our current mail processing network.” And with that, the Postmaster General dropped the ax on 232 mail processing centers around the country. We’ve seen it coming for awhile, but the Post Office is such a staple in our world that [...]
CNBC Details How Americans Really Feel About Facebook
Posted on 17. May, 2012 by admin in Marketing Pilgrim
How do you really feel about Facebook? Do you trust it? Would you give it your money? Is it fun? Is it safe? These are just a few of the questions asked in a recent AP-CNBC poll and the answers they got. . . well. . . they weren’t exactly surprising. But hey, we love [...]
New Study Shows Google+ Engagement is on the Rocks
Posted on 16. May, 2012 by admin in Marketing Pilgrim
It’s like a story from a Hollywood gossip magazine. The son of a rich and powerful man comes to town, he chats up everyone girl he meets. They’re not sure about him but he comes from a good family, so why not? First date, second date, he’s ready to ask her to go steady and [...]
The Not So Secret Life of the American Digital Mom
Posted on 15. May, 2012 by admin in Marketing Pilgrim
“M” is for the Millions who visit Facebook. “O” is the 1 in 3 who blog Online “T” is for 14% on Twitter. “H” is the Half that buy their toys online. “E” is the half of all bloggers with kids under Eighteen “R” is for her massive social Reach Put them all together they spell [...]
Three-Quarters of Smartphone Owners Say Yes to Geolocation
Posted on 14. May, 2012 by admin in Marketing Pilgrim
An app would like to use your current location — is that okay? 74% of smartphone owners said “yes” to that question, up from 55% just a year ago. Seems like the tool that gave many people the willies at the start, is now becoming part of their everyday routine. Need directions? Want to find [...]
43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic]
Posted on 13. May, 2012 by admin in Marketing Pilgrim
What has 4,177,653 Facebook followers, 245,839 Twitter followers, 1,018 YouTube subscribers, 294,467 Google+ fans, but only 67 followers on Pinterest? * The answer is Amazon.com! Those combined numbers landed them in the number one slot on Campalyst’s Top 250 Internet Retailers on Social Media index. The index is proof that not all social media is [...]
Experian and comScore Differ on Whether Bing Search Has 30% Share
Posted on 12. May, 2012 by admin in Marketing Pilgrim
Many people see the 30% of overall search share for Bing as a milestone of sorts. Of course, it is still taking Yahoo and Bing’s combined shares to compete with Google but we’re pretty used to that by now. So what’s the verdict? Well, if you like Experian’s Hitwise, Bing has hit the magic number [...]
Retail eCommerce Spending Continues Double-Digit Growth
Posted on 11. May, 2012 by admin in Marketing Pilgrim
Do you sell things online? Yes? Great, cause I have some terrific news for you. Online retail spending is up 17% year-over-year. comScore says that in Q1 2012 alone, online retail spending hit $44.3 billion. It’s weird, everyday I hear people talking about the bad economy and how it’s killing businesses but here’s online retail [...]
Kit Kat Offers Fans in Singapore a Social Media Break
Posted on 10. May, 2012 by admin in Marketing Pilgrim
Kit Kat is famous for their “give me a break” slogan and now they’re using it to give their fans in Singapore a much needed break from social media! According to the Kit Kat Social Break website, 50% of 19-26 year olds in China, Singapore and US say keeping up social media is too time [...]
