The Beal Deal with Dana Lookadoo (@lookadoo)
Posted on 18. May, 2013 by admin in Marketing Pilgrim
Good Saturday morning to you! As summer approaches, we all tend to get a little more of an itch to go outside at the weekend, travel to the beach, or simply enjoy the lazy days of summer. With that in mind, The Beal Deal will be taking a summer break and will return in the [...]
Google Wants You To Have Music and Games Wherever You Go
Posted on 17. May, 2013 by admin in Marketing Pilgrim
Google just wrapped up their developer conference and I’m about to wrap up my coverage . . . for now. Google introduced so many new ideas this week, it’s hard to say which will still be important a month from now or a year from now. But for the moment, there are a few more [...]
Content Marketing is a Hit! [Infographic]
Posted on 16. May, 2013 by admin in Marketing Pilgrim
![Content Marketing is a Hit! [Infographic]](http://immagazine.com/wp-content/themes/thejournal/functions/thumb.php?src=wp-content/plugins/RSSPoster_PRO/cache/86491_history-of-content-300x174.jpg&w=200&h=220&zc=1&q=90)
From the way we talk about content marketing, you’d think it was a new thing invented for use on the internet. But content marketing goes way back. I mean, waaaay, back. Look at this example from the History of Content Marketing Infographic. More recent examples include a safe driving book from Michelin Tires which was [...]
Google’s New Map App Could Be a Win for You or Your Competitor
Posted on 15. May, 2013 by admin in Marketing Pilgrim
This morning, Google posed a question: “What if we told you that during your lifetime, Google could create millions of custom maps…each one just for you?” You’d say, “Of course you can! You’re Google!” We’ve sipped the Kool-Aid and it tastes good. Introducing (insert fanfare here) the new Google Maps!! This nifty number isn’t just [...]
ABC Reveals Plan for Unified Advertising Across All Platforms
Posted on 14. May, 2013 by admin in Marketing Pilgrim
ABC just completed their 2013-2014 TV Upfront presentation. They did it with their usual dose of self-deprecating humor and lots of jabs at the other networks. Their new season is full of crazy comedies and high-concept fantasy shows such as Once Upon a Time in Wonderland (Is Alice mentally ill), Resurrection (a boy returns from [...]
Microsoft’s Animated Skype Opera Uses Story to Showcases Ad Opportunities
Posted on 13. May, 2013 by admin in Marketing Pilgrim
Buying and selling advertising space isn’t very entertaining. It’s all facts and figures, boxes and percentages – it’s boring. Sorry, ad sellers, it is. . . but it doensn’t have to be. Microsoft UK set aside the facts and figures in favor of a sweet, animated video series called a SkypeOpera. These digital shorts use [...]
Shoppers Who Use Mobile In-Store, Spend More [Infographic]
Posted on 12. May, 2013 by admin in Marketing Pilgrim
![Shoppers Who Use Mobile In-Store, Spend More [Infographic]](http://immagazine.com/wp-content/themes/thejournal/functions/thumb.php?src=wp-content/plugins/RSSPoster_PRO/cache/75698_google-buy-more.png&w=200&h=220&zc=1&q=90)
Consumers like to use their smartphones when shopping to find more information or get a better deal. That’s not new news. I know. But every time I see a new study and / or infographic it gets me thinking and that gets me writing. Here’s what started the fire today — a new post from [...]
The Beal Deal with Brett Tabke (@btabke)
Posted on 11. May, 2013 by admin in Marketing Pilgrim
Congrats! You made it to another weekend! You don’t get a prize, but you do get to read this week’s Beal Deal interview with none other than Brett Tabke. Brett has built Pubcon into one of the biggest and best internet marketing conferences around. I sat down and asked him about that and his decision [...]
Study Shows Vine is Slowly But Surely Winding Its Way Through Twitter
Posted on 10. May, 2013 by admin in Marketing Pilgrim
Vine made a big splash back in January with the introduction of the six-second video loop. In just a few months, the app has wormed its way into the hearts of Twitter followers everywhere and now users share an average of 5 Vine tweets per second! What’s neat about Vine is that the one-touch record [...]
Study Shows Vine is Slowly But Surely Winding Its Way Through Twitter
Posted on 10. May, 2013 by admin in Marketing Pilgrim
Vine made a big splash back in January with the introduction of the six-second video loop. In just a few months, the app has wormed its way into the hearts of Twitter followers everywhere and now users share an average of 5 Vine tweets per second! What’s neat about Vine is that the one-touch record [...]
