February 22, 2012
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New Social Study: Men Get Personal, Women Talk Shop

Posted on 22. Feb, 2012 by in Marketing Pilgrim

Women may be tops when it comes to communicating but online, they’re more careful about what they say and to whom. A new study from UK company uSamp shows that overall, men were more apt to share personal information online, topping women in every area except one – brand’s liked. 78% of the UK women [...]

Mobile Users Asked to Pay for NCAA March Madness

Posted on 21. Feb, 2012 by in Marketing Pilgrim

When you’ve got something people want, it only makes sense to ask them to pay for it, right? But that logic doesn’t always work when it comes to mobile content. There are plenty of studies that show people are reluctant to plunk down more than .99 for an app they’ll likely use every day. On [...]

7 Out of 10 Children Use the Family Tablet

Posted on 20. Feb, 2012 by in Marketing Pilgrim

There’s a new TV commercial with a mom and dad having a spell-talk discussion about whether it’s okay for their child to use their Pantech Element tablet. Dad’s concerned, but mom assures him that it’s okay, because it’s w-a-t-e-rproof. Then there’s the new Kindle commercial with the sexy woman at the beach. She’s reading on [...]

Cup of Joe: Hulu Is Losing Out On Revenue, Are You?

Posted on 19. Feb, 2012 by in Marketing Pilgrim

About 3 years ago I got really angry with something that Wolf Blitzer said on CNN, and I canceled my cable. At the time everyone thought I was crazy. well actually everyone still thinks I am crazy, but not as much as back then. Because now a days services like Hulu and Netflix are slowly [...]

Facebook Stores: A Failed Experiment or Worth Another Shot?

Posted on 18. Feb, 2012 by in Marketing Pilgrim

Gamestop, Nordstrom, Old Navy, The Gap. All blockbuster retailers who know how to drive customers to spend big bucks and not one of them had success selling on Facebook. The failure of F-commerce is an interesting conundrum. Facebook is the most visited site in the universe. People also spend money on Facebook to buy virtual [...]

Facebook Timelines for Brands? Time to Start Thinking Inside the Box

Posted on 17. Feb, 2012 by in Marketing Pilgrim

On February 29, Facebook will be conducting their first event made specifically for marketers. At that time, AdAge believes they’ll make a big announcement – Timelines for brand pages. Don’t panic. It might not be as bad as it sounds. Last year, David Fischer, Facebook VP of Marketing and Business Partnerships, told AdAge that Timelines [...]

Elections, The Olympics and the End of the World: What’s Next for Social Video

Posted on 16. Feb, 2012 by in Marketing Pilgrim

“In February 2011, Volkswagen’s ‘The Force’ ad stormed the Superbowl to become the most shared ad of all time in just six days, jumping from 100,000 to 1,000,000 views in just a few hours.” That’s the first line of Unruly’s “What’s Next for Social Video Insight Report” and it really explains it all, doesn’t it? [...]

The Gap Joins with Fashion Blogs for Truly Sharable Ads

Posted on 15. Feb, 2012 by in Marketing Pilgrim

The Gap knows that it’s not about the individual pieces in your wardrobe, it’s how you put them together that counts. Jeans and a t-shirt can be punk, preppy or Paris depending on how you mix and match the colors, prints and accessories. This is the concept behind their new Styld.by campaign which takes the [...]

Real Men Like Mobile Ads

Posted on 14. Feb, 2012 by in Marketing Pilgrim

File this one under, I’m not sure what to make of it, but here goes. eMarketer reports that 69% of men, aged 18-29, remember seeing an ad on their mobile phone. This is compared to only 42% of women. Now, here’s where it gets really wacky. 40% of men said they actually enjoyed the ads. [...]

NFL Completes End Run With Text-Message Super Bowl Ad

Posted on 13. Feb, 2012 by in Marketing Pilgrim

I know very little about football. I do know that going right when the other team is going left is a good thing. It’s all about getting around the opposition, right? And that’s exactly what NFL.com did with their Super Bowl ad. While everyone else was asking viewers to follow them on Twitter or like [...]

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