![In-depth Guide To Content Creation [With Infographic]](http://immagazine.com/wp-content/themes/thejournal/functions/thumb.php?src=wp-content/plugins/RSSPoster_PRO/cache/749c5_1337158696_3f1f6e61f29f74cf143b8604d07e9b41.jpg&w=135&h=75&zc=1&q=90)
Apps Take up 4 Out of Every 5 Mobile Media Minutes
Posted on 08. May, 2012 by admin in Marketing Pilgrim
Do you remember when phones couldn’t do anything but make phone calls? With every passing month, we’re adding more and more functionality to our mobile phones and it’s good for everybody’s business. Games, shopping, directions, news — we can even have our phones nag us when we forget to do something. About the only thing [...]
Brand Building and the Impact of Social Media
Posted on 07. May, 2012 by admin in Marketing Pilgrim
When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. Search won by a nose thanks to business to business marketers who rated social media lower than business to consumer marketers. But overall, it’s clear that social media is having a big impact. Digging a [...]
Ad Agency Reviews: It’s Time for a [Another] Change
Posted on 06. May, 2012 by admin in Marketing Pilgrim
![Ad Agency Reviews: It’s Time for a [Another] Change](http://immagazine.com/wp-content/themes/thejournal/functions/thumb.php?src=wp-content/plugins/RSSPoster_PRO/cache/feadc_pitch.jpg&w=200&h=220&zc=1&q=90)
The ad business has always been stressful and cutthroat. I know this because I grew up watching Darren Stevens on Bewitched burning the midnight oil desperately searching for that brilliant tagline. Then, on the verge of losing his job, his wacky witch wife would make a mistake which would end up leading to the best [...]
Cup of Joe: You Might Be A Scumbag
Posted on 05. May, 2012 by admin in Marketing Pilgrim
A few weeks ago I heard some SEO friends talking about how an SEO they know of had screwed over a bunch of his clients. After talking with them a bit more it also sounded like this same SEO didn’t know very much about SEO at all. It got me thinking about a strange phenomenon [...]
Facebook Rolls Out ‘Offers’ To All-ish
Posted on 04. May, 2012 by admin in Marketing Pilgrim
Facebook is famous for dangling the carrot then pulling it away when you try to grab hold. The newest carrot is the ‘Offers’ program, a self-service option for creating Groupon style deals on your Facebook page. Excellent for the small business owner. In March, Facebook announced the program with much fanfare, then noted that it [...]
LinkedIn Launches Sponsored Discussion Board for Women
Posted on 03. May, 2012 by admin in Marketing Pilgrim
LinkedIn is one of those sites that I should use more than I do. It’s loaded with information relevant to folks in all sorts of businesses and it’s certainly the best place to network within an industry. This past week, LinkedIn got my attention when they launched the Professional Women’s Network, Powered by Citi. That [...]
Yahoo Looks to Help Small Biz With Marketing Dashboard
Posted on 02. May, 2012 by admin in Marketing Pilgrim
One gets the sense that with all the turmoil that has beset Yahoo in the past several years there may still be hope for the company. Unfortunately, there have been cuts in both product offerings and thousands of employees of the company and thus there has been a lot of pain. The company that once [...]
American Icons Top BrandPower List
Posted on 01. May, 2012 by admin in Marketing Pilgrim
An icon is a symbol that evokes a visceral feeling when you see it. They’re well-known images that nearly everyone can relate to and generally they represent the very best a category has to offer. All that may sound very grandiose when talking about advertising, but there are handful of brands that truly are American [...]
Google Gets Hit With Fine for Obstructing FCC Investigation
Posted on 30. Apr, 2012 by admin in Marketing Pilgrim
Google’s Street View is a very helpful tool when you’re driving to a place you’ve never visited before. But what are we willing to give up in return for the convenience? No one wants to pay in cash for the service, so how about you turn over your web history and email instead? More than [...]
The NBA’s Got Social Media Game, But Pinterest?
Posted on 29. Apr, 2012 by admin in Marketing Pilgrim
It’s a typical day on Pinterest. 40 Ways to Tie a Scarf, romantic fashions from Ralph Lauren, Fun Cinco de Mayo pinata cookies, DIY baby pictures, and the Boston F$#% Celtics! Pinterest, it’s not just for women anymore. Mashable says the NBA is stepping up their social media game in time for the 2012 playoffs. [...]
