![In-depth Guide To Content Creation [With Infographic]](http://immagazine.com/wp-content/themes/thejournal/functions/thumb.php?src=wp-content/plugins/RSSPoster_PRO/cache/749c5_1337158696_3f1f6e61f29f74cf143b8604d07e9b41.jpg&w=135&h=75&zc=1&q=90)
How to write a competitive analysis (with 3 free templates)
Posted on 18. May, 2012 by admin in Marketing Sherpa
“It’s not enough that we win; all others must lose.” – Larry Ellison Personally, I disagree with Larry, and I think that the focus should be on the customer winning. Hopefully that’s often through your product or service offering, but sometimes your competitors can serve customers looking for a solution better than you can. In [...]
Marketing Research in Action: Marketers using lead nurturing average 107% lead gen ROI
Posted on 17. May, 2012 by admin in Marketing Sherpa
In our most recent episode of Marketing Research in Action, I discussed how lead nurturing could help your B2B marketing efforts with Jen Doyle, Senior Research Manager, MECLABS, based on data from her 2012 B2B Marketing Benchmark Report (free excerpt here). Here is a look at some of the research Jen and I [...]
Online Privacy: Information from the EU and Capitol Hill
Posted on 15. May, 2012 by admin in Marketing Sherpa
Dennis Dayman, Chief Privacy and Security Officer, Eloqua, has been a hands-on participant in the ongoing online privacy debate in Washington, D.C. After his recent trip to the Capitol, I interviewed him to give MarketingSherpa blog readers an inside look at the current political process involving proposed privacy regulations here in America as well as [...]
Mobile Search [Infographic]: 72% of smartphone users look for information on the go
Posted on 11. May, 2012 by admin in Marketing Sherpa
![Mobile Search [Infographic]: 72% of smartphone users look for information on the go](http://immagazine.com/wp-content/themes/thejournal/functions/thumb.php?src=wp-content/plugins/RSSPoster_PRO/cache/3f8d5_Mobile-Search-Infographic-397x1024.png&w=200&h=220&zc=1&q=90)
I’m a fan of gallows humor. So, as a Borders shareholder (until it went bankrupt), I love the sign a Borders store employee posted as the chain was going out of business … Sorry No Public Restroom Try Amazon.com It’s hard to deny that e-commerce has significant advantages over the traditional brick-and-mortar store: Lower [...]
B2B Social Media: How one marketer is utilizing Pinterest
Posted on 10. May, 2012 by admin in Marketing Sherpa
Bluewolf is a professional services company that provides consulting on enterprise agility. A campaign designed to promote its employee knowledge through social media with a gamification element to encourage participation — “B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%” — was featured in last week’s B2B newsletter. Bluewolf’s very innovative usage [...]
Email Marketing: New tactics for display ads, segmentation and discount promos
Posted on 08. May, 2012 by admin in Marketing Sherpa
I interviewed a variety of email marketers at Responsys Interact 2012 last week and learned about more tactics than I could ever fit into a blog post. That said, here are three insights I pulled from some of the best interviews I had last week (Full Disclosure: Responsys sponsored my attendance of this event). [...]
B2B Social Marketing: 4 ways to build one-to-one relationships with social influencers
Posted on 04. May, 2012 by admin in Marketing Sherpa
According to MarketingSherpa’s 2012 B2B Marketing Benchmark Report, the most effective social marketing tactic you can implement is to build one-to-one relationships with social influencers. Click to enlarge What I found to be truly interesting about this chart is the third most effective tactic: posting content on company branded/managed blogs. In other words, [...]
Email Marketing: Dollar Thrifty generates 47-times higher ROI, O’Neil doubles CTR
Posted on 03. May, 2012 by admin in Marketing Sherpa
Most email marketers still batch and blast their audiences, sending one email to everyone in the database, said Responsys CEO Dan Springer yesterday at Responsys Interact 2012. Springer spoke during the event’s kickoff session in San Francisco, and noted that not every marketer is guilty of batch-and-blast (Full Disclosure: Responsys sponsored my attendance of this [...]
Meeting Agenda Template: How to run more effective and efficient meetings
Posted on 01. May, 2012 by admin in Marketing Sherpa
I bet you could get a lot more actual work done without meetings, eh? An example of this is David Meerman Scott’s answer to the question, “How are you so prolific?” He lists several reasons, but my favorite is, “I don’t have to sit in any damn meetings (unless I want to).” However, you are [...]
Marketing Research in Action: 65% of B2B marketers are not nurturing
Posted on 27. Apr, 2012 by admin in Marketing Sherpa
So I’ve got this old friend from college. At first, we had fun. Now I only hear from when he needs something. Then after I help him out … he disappears again. Sound uncomfortably like your B2B marketing and sales efforts? Listen in as I speak with Brian Carroll, Executive Director, Revenue Optimization, MECLABS, about [...]
