Buying Links is Shallow, Short-Term Thinking. Buying Blogs? Now that’s a Strategy.
Public Relations: 5 tactics for getting your message to the media
Posted on 21. Feb, 2012 by admin in Marketing Sherpa
Several weeks ago, my B2B newsletter article — Public Relations: Getting corporate data out of subject matter experts heads and into quarterly trend reports increased media coverage 261% — was a case study featuring Commtouch, an Internet security services company based in Israel. Commtouch’s marketing team was able to leverage its internal subject matter experts — [...]
Mobile Marketing: Get your audience’s attention – wait till they’re bored
Posted on 17. Feb, 2012 by admin in Marketing Sherpa
As a culture, we are rarely separated from our mobile phones. We take them to work, grocery stores, restaurants, the gym — you name it. Whenever there’s a timeout at a kid’s soccer game, mom pulls out her phone to decide where to take the kids afterward. In April 2011, Google found that 89% of [...]
Email Summit: Brian Solis on the connected consumer and the digitally evolving world
Posted on 16. Feb, 2012 by admin in Marketing Sherpa
One of the things is that sure, we’ve always underestimated, or maybe a better word is underappreciated the customer. But before, they only had so many channels that they could follow. Right? So if they wanted to take action, wanted to attend an event, if they wanted to make a purchase, they still, by and [...]
Email Summit: Integrating mobile, social and email marketing channels
Posted on 14. Feb, 2012 by admin in Marketing Sherpa
The MarketingSherpa Email Summit 2012 audience was treated to Brian Solis, author of The End of Business as Usual: Rewire the way you work to succeed in the customer revolution. He opened with the idea that the real marketing challenge is the culture of the organization, and he provided a phrase he uses to describe this: [...]
Top Takeaways for Small Businesses from Email Summit 2012
Posted on 10. Feb, 2012 by admin in Marketing Sherpa
Editor’s Note: Email Summit is attended by hundreds of marketers every year from a wide range of companies —solo entrepreneurs all the way up to Fortune 50 stalwarts. So to give the small- and medium-sized business readers of this blog some actionable advice from this year’s Summit, we’re giving Rebekah Henson, Education Marketing Associate, AWeber, [...]
Email Summit: Mobile marketing panel on the complex sale
Posted on 09. Feb, 2012 by admin in Marketing Sherpa
Day one of the MarketingSherpa Email Summit 2012 opened with Sergio Balegno, Director of Research, MECLABS, and Dr. Flint McGlaughlin, CEO and Managing Director, MECLABS, the parent company of MarketingExperiments, with an emphasis that this is a research-based event driven by the 2012 Email Marketing Benchmark Report, featuring W. Jeffrey Rice, Senior Research Analyst, as [...]
Email Marketing: Avoid the pitfalls of a direct-mail mindset
Posted on 07. Feb, 2012 by admin in Marketing Sherpa
Companies brought this tactic to email marketing, and we gave it a new name: spam. Under the CAN-SPAM Act, it is legal to send unsolicited commercial emails in U.S. But, just because something is legal does not make it a good idea (it is illegal in Canada and the EU). When you send an unsolicited [...]
Social Media Marketing: A look at 2012, part 2
Posted on 04. Feb, 2012 by admin in Marketing Sherpa
Yesterday’s blog post featured the thoughts of Larry Drebes, founder and CEO of Janrain, a social user Web management platform, on the social media channel and marketing over the next six to 12 months. Today we have insight and advice from Loren McDonald, Vice President of Industry Relations, Silverpop, an email and marketing automation vendor. [...]
Social Media Marketing: A look at 2012, part 1
Posted on 03. Feb, 2012 by admin in Marketing Sherpa
A couple of weeks ago, I wrote a popular blog post on using social media profiles for login on third-party websites rather than the more traditional form field registration. The post featured research from Janrain, a social Web user management platform, and some additional commentary from Larry Drebes, founder and CEO of Janrain. That topic [...]
Email Marketing: A closer look at budgets
Posted on 31. Jan, 2012 by admin in Marketing Sherpa
With MarketingSherpa Email Summit 2012 coming up next week in Las Vegas, we wanted to take a moment to take a look at a common email question. It’s a touch-and-go economy, are my competitors still investing in email marketing? The answer is a resounding yes, according to research from MarketingSherpa’s 2012 Email Marketing Benchmark [...]
