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Digital Marketing: Google’s “Zero Moment of Truth”
Posted on 26. Apr, 2012 by admin in Marketing Sherpa
For last Tuesday’s SherpaBlog post, I covered some of our own MarketingSherpa research. This post is about an e-book from Google – Winning the Zero Moment of Truth – by Jim Lecinski, Managing Director of US Sales Service and Chief ZMOT Evangelist, Google. What is the Zero Moment of Truth? Google defines the zero [...]
Help us improve MarketingSherpa.com and get a free 30-Minute Marketer report
Posted on 24. Apr, 2012 by admin in Marketing Sherpa
We want to serve you better, so we’re conducting a quick survey to determine the best way. We’re interested only in aggregate needs and preferences, so individual responses are anonymous. Every respondent will, however, earn a free copy of a MarketingSherpa 30-Minute Marketer report – How to Integrate Social Media with Email and SEO. And [...]
Blog Awards: Nominate your favorite marketing blogs
Posted on 20. Apr, 2012 by admin in Marketing Sherpa
At MarketingSherpa, our job is to help you do your job better. But we’re not the only place you turn to for helpful information. So to help your peers find quality marketing information, we’re launching the MarketingSherpa Reader’s Choice Awards. What marketing blogs do you find most valuable? Simply make a comment on this blog [...]
8 Challenges Undermining Your Marketing Team
Posted on 19. Apr, 2012 by admin in Marketing Sherpa
Nothing is perfect in this world, and that includes your marketing department. Even if you’re confident that you have the best team in the industry, there are likely a few tweaks you wish you could make to push it higher. Take your budget, for example. Who couldn’t use a few extra resources to test website [...]
List Building: The four questions every email capture page must answer
Posted on 17. Apr, 2012 by admin in Marketing Sherpa
This week I’ve been reading the MarketingSherpa 2011 Email Marketing Advanced Practices Handbook featuring W. Jeffrey Rice, Senior Research Analyst, MECLABS (the parent company of MarketingSherpa), as the lead author. This handbook is full of great and actionable email advice, but Jeff particularly pointed me to the section on providing new subscribers with explicit expectations on [...]
The downside of very high conversion rates
Posted on 13. Apr, 2012 by admin in Marketing Sherpa
Almost every marketer I talk to wants to know about average conversion rates. And, I presume, they want that info so they can focus on being above average. While a marketing Lake Wobegon, where all of your conversion rates are above average, sounds tempting on the face of it, let me make a, perhaps, counterintuitive [...]
PURL Jam: 6 ways personalized URLS can help increase the virality of your campaigns
Posted on 12. Apr, 2012 by admin in Marketing Sherpa
Virality is that state of marketing nirvana where your campaigns are liberated from the earthly confines of your own media spends and marketing efforts, and take on a free-floating life of their own. As I’ve said before in “Social Media Marketing: Going viral is so easy it’s hard,” I don’t believe there is any secret [...]
Marketing 101: Don’t forget about the “Holy Smokes!”
Posted on 10. Apr, 2012 by admin in Marketing Sherpa
When you first started in marketing, your first thought might have been — I’m going to create the next “Got Milk,” “Think Different” or “We Can Do It!” Of course, after a career of KPIs, lead nurturing and discount deadlines, it’s easy to lose that sense of wonder and forget about the power of creativity, [...]
Copywriting: How to improve headlines on landing pages and blog posts
Posted on 05. Apr, 2012 by admin in Marketing Sherpa
Headlines are tricky little devils. Whether you’re writing them for an article or a PPC landing page, they can carry your campaign to glory or bury it forever. We gathered some theory on writing great headlines from our sister company, MarketingExperiments, and capped it off with five tips from our editors and a useful process [...]
7 signs that you’re overvaluing search engine optimization
Posted on 03. Apr, 2012 by admin in Marketing Sherpa
Search engine optimization (SEO) has become such a giant buzzword, that even my non-marketing friends and family members discuss it. It seems that every person I interview for one of our job openings is an “SEO expert.” And I now see Danny Seo all over TV. Jokes aside, let’s take a look at some research [...]
