February 22, 2012
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Surprising Leaders in Super PAC Web Ad Spending Race

Posted on 22. Feb, 2012 by in Clickz

Millions of dollars have flowed online from Super PACs this election season, but the biggest spender might come as a surprise. Endorse Liberty – a group supporting Ron Paul’s Republican primary campaign – spent close to $3 million since late December. The other major player, Winning Our Future, spent over $2.3 million online in January, [...]

eBay buys a provider of technology for auto parts sales

Posted on 22. Feb, 2012 by in Internet Retailer

Gearheads could find the going a bit easier on eBay Inc., thanks to the online marketplace’s announcement today that it will buy WHI Solutions, which provides software and digital catalog technology for auto parts distributions and retailers. EBay declines to say how much WHI will cost. But the acquisition will improve the buying and selling [...]

Stop the Lin-sanity and Build Lasting Value for Your Brand Instead

Posted on 21. Feb, 2012 by in Adage

For years now, just about every client our agency has worked with has told me, “I want to be more like Apple“. Okay. Gotcha. Then, out of nowhere, a few years ago, quite a few clients started to, er, think different. “I want brand fame,” they say now. Whenever I hear this, I’m reminded of [...]

Google+ Audience Hard to Come by for Some Brands

Posted on 21. Feb, 2012 by in Clickz

A small number of the world’s “most valuable” brands have built a head of steam on Google+, with audiences approaching or exceeding 200,000. For many of the rest, the social platform is delivering slow growth at best. So says a new tally of Google+ brand fans by BrightEdge, a provider of social and search management [...]

Home goods e-retailer Fab.com expands into Europe

Posted on 21. Feb, 2012 by in Internet Retailer

Fab.com, an eight-month-old flash-sale e-retailer of design-focused home goods, today launched Fab.de to serve consumers in Germany, Austria and Switzerland. Fab entered those markets by acquiring the five-month-old Casacanda, a Berlin-based flash sale online retailer that also sold high-fashion design products. Fab.com says it plans to expand to more countries in Europe and that it [...]

Kotex Enlists Comics to Pitch Natural Balance Line

Posted on 20. Feb, 2012 by in Adage

Conventional wisdom long held that you don’t joke about feminine care in ads. But Kimberly-Clark has been laughing all the way to the bank with successful spots for U by Kotex in recent years and is now enlisting female standup comics for a new round of ads behind the base Kotex brand. <!––> U by [...]

Twitter’s Self-Service Ads Lean on Amex at Launch

Posted on 20. Feb, 2012 by in Clickz

Twitter’s paying advertiser base may get a nice bump from the American Express partnership announced today. As part of Amex’s larger social media platform for small-and-medium-sized businesses, the companies will offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. The businesses must have American Express accounts; such participants will temporarily [...]

IRWD 2012: Easy ways to improve the value of video

Posted on 20. Feb, 2012 by in Internet Retailer

Sometimes the little things make a big difference. That’s what Shannon Wu-Lebron, director of ecommerce searchandising, at Office Depot Inc., found out as the e-retailer began adding product videos to it e-commerce site. In Office Depot’s situation, Wu-Lebron discovered that placing buttons identifying videos high on the page, above the fold where the viewer doesn’t [...]

Low Business for Snow Business as Ski Resorts Struggle This Winter

Posted on 19. Feb, 2012 by in Adage

The weather this winter has been unseasonably warm — which is definitely not cool for those who rely on the frigid temperatures and snow storms for business. “It’s been a challenge, no question about it,” said Dave Byrd. Mr. Byrd is the director of risk management for the National Ski Areas Association, based in Lakewood, [...]

Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads

Posted on 19. Feb, 2012 by in Clickz

Yesterday, Opera Software said it had acquired Mobile Theory and 4th Screen Advertising, two demand-side advertising platforms, rounding out its offerings for mobile publishers and advertisers. The acquisitions will let Opera expand its offering to advertisers and mobile publishers via the mobile web and applications, with advertising solutions for platforms including iOS, Android, Blackberry, Java [...]

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