February 22, 2012
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Stop the Lin-sanity and Build Lasting Value for Your Brand Instead

Posted on 21. Feb, 2012 by in Adage

For years now, just about every client our agency has worked with has told me, “I want to be more like Apple“. Okay. Gotcha. Then, out of nowhere, a few years ago, quite a few clients started to, er, think different. “I want brand fame,” they say now. Whenever I hear this, I’m reminded of [...]

Kotex Enlists Comics to Pitch Natural Balance Line

Posted on 20. Feb, 2012 by in Adage

Conventional wisdom long held that you don’t joke about feminine care in ads. But Kimberly-Clark has been laughing all the way to the bank with successful spots for U by Kotex in recent years and is now enlisting female standup comics for a new round of ads behind the base Kotex brand. <!––> U by [...]

Low Business for Snow Business as Ski Resorts Struggle This Winter

Posted on 19. Feb, 2012 by in Adage

The weather this winter has been unseasonably warm — which is definitely not cool for those who rely on the frigid temperatures and snow storms for business. “It’s been a challenge, no question about it,” said Dave Byrd. Mr. Byrd is the director of risk management for the National Ski Areas Association, based in Lakewood, [...]

Canadian Shop Sid Lee Sells Stake to Cirque du Soleil

Posted on 18. Feb, 2012 by in Adage

<!––> Cirque du Soleil, the global live-event organization, has bought a “significant minority equity stake” in Montreal-based ad agency Sid Lee, reports Marketing magazine, Ad Age’s international partner in Canada. Sid Lee President Jean-Francois Bouchard said the deal will not affect day-to-day operations of the agency, with the existing partners “remaining solidly in control of [...]

Liquid-Plumr Taps Beefcake to Clean Your Pipes

Posted on 17. Feb, 2012 by in Adage

Creativity Pick of the Day custom_html What better way to promote your double-duty pipe cleaner than with a slice of beefcake, or two? Liquid-Plumr goes for a daring double entendre in this new spot out of DDB San Francisco and directed by Biscuit Filmworks’ Clay Weiner. See the work and full creative credits, at Creativity-Online.com. [...]

Behind the Scenes of GrabSomeGoodby With Its Creator, J.D. Beebe

Posted on 16. Feb, 2012 by in Adage

Goodby Silverstein Partners, Crispin Porter Bogusky, Wieden Kennedy. these have long been the darlings of adland, agencies that for many years have — and in many respects, continue to — put out great work. But they’re also among the growing list of agencies that just a couple of months into 2012 are finding themselves in [...]

Facebook to Release Timeline for Brands This Month

Posted on 15. Feb, 2012 by in Adage

Facebook will be bringing its new Timeline profile pages to brands this month in the U.S., according to executives briefed on the company’s plans. At its F8 conference in September, Facebook introduced a dramatic transformation of profile pages for its more than 800 million users with the Timeline format, which generates picture-heavy, scrapbook-like collages spanning [...]

Retreat from Social Media Backfires on Carnival After Italy Ship Disaster

Posted on 14. Feb, 2012 by in Adage

custom_html As news of the grounding of the cruise ship Costa Concordia began filtering out of Italy last month and images, videos, texts and interviews became public, social media channels exploded. Beyond the human tragedy, the Carnival Cruise Corp. was quickly facing a public-relations and brand nightmare. Consumers on social media are active, passionate and [...]

Chipotle Ad Upstages Some Grammy Performances

Posted on 13. Feb, 2012 by in Adage

Adele was no doubt the star of last night’s Grammys, taking home six awards. And although Coldplay performed at the event, the band’s live performance was overshadowed by Chipotle’s “Back to the Start” ad, which featured Willie Nelson covering Coldplay’s “The Scientist.” The two-minute spot is the chain’s first national TV ad, but Chipotle released [...]

SNL Lets Clint Extend His ‘Halftime in America’ Ad for… It’s Chrysler, Right?

Posted on 12. Feb, 2012 by in Adage

The Ad Age Mobile App Marketing News, Intelligence Conversation: Wherever You Go. Available on IOS, Android, WP7 and Blackberry. Article source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/NVefAgSph6I/

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