Cincinatti Startup Pingage Signs With P&G to Bring Business to Pinterest
Posted on 26. Mar, 2013 by admin in Adage
Pinterest hit 10 million unique monthly visitors last year faster than any website ever and now tops 30 million, per comScore. Yet many big brands still have no presence there, and even ones that do, such as Walmart and L’Oreal‘s Maybelline, attract only low-five-figure followings. Sensing a void, Cincinnati-based start-up Pingage hopes to become to [...]
Criteo Hires Former LivingSocial COO Eric Eichmann As Chief Revenue Officer
Posted on 25. Mar, 2013 by admin in Adage
Criteo has hired Eric Eichmann as its first chief revenue officer, as the online ad retargeter gets its executive ranks in order ahead of a possible IPO. Mr. Eichmann will oversee all operations except for tech and product teams for existing revenue streams around retail, travel, and classifieds categories. A different team will oversea revenue [...]
‘Girls’ Season Over, Costume Designer Jenn Rogien Takes on Netflix Original
Posted on 24. Mar, 2013 by admin in Adage
Growing up in Montana in the shadow of Glacier National Park, Jenn Rogien — who calls herself a true “Rocky Mountain girl” — could never have been prepared for the Brooklyn hipster aesthetic she’s helped carve out on HBO’s hit series “Girls.” In fact, she never could have predicted she’d become a costume designer. Ms. [...]
AdFest Winners Highlight Asian Work to Watch for at Cannes
Posted on 23. Mar, 2013 by admin in Adage
There are a few things delegates can rely on at the Asia Pacific Advertising Festival, held this week in Pattaya, Thailand. First, Japanese and Australian agencies will dominate the interactive category at the three-day festival known as AdFest. The Grande Lotus for interactive this year went to the Clemenger BBDO, Sydney installation Mimeisthai for TEDxSydney, [...]
Havas’ 2013 Forecast: It’s A Lot Like 2012
Posted on 22. Mar, 2013 by admin in Adage
Havas expects 2013 to be a lot like 2012. “We don’t believe there’s any reason this year will be dramatically better or dramatically worse than last year,” said Havas CEO David Jones on a call with analysts on Thursday to discuss 2012 results. “We believe it will be very similar to 2012.” Havas reported most [...]
People on the Move: SheKnows Names Samantha Skey as Chief Revenue Officer
Posted on 21. Mar, 2013 by admin in Adage
Ad Age Events Join us April 16-17 for the best in digital innovation.Featuring: Delta, Starbucks, Amazon, Facebook, Google, Time Inc., Citibank, and more! Article source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/rEdGix_AWQ0/
Who’s Grabbing Consumer Data from Publishers?
Posted on 20. Mar, 2013 by admin in Adage
Tracking tags are bits of code that enable ad serving, site analytics, audience-segmentation, and social sharing tools on websites. In other words, tags are what make the web tick. By the end of last year there were nearly 1,000 different tracking tags floating around the top 500 websites. That was over 50% more than the [...]
How Burberry, Sharp and Vodafone Are Getting Creative with Data
Posted on 19. Mar, 2013 by admin in Adage
Data scientists are often portrayed in the media as dull and uninspired. But in practice, creative ideas with data at their core prove that facts and figures can be the stuff of standout branding. Here, we look at four areas of data that marketers have tapped to showcase brand stories in novel ways without playing [...]
Package-Goods Marketers Build Private Trading Desks to Hoard Data
Posted on 18. Mar, 2013 by admin in Adage
Some of the largest marketers in the world are fencing off their data. Unilever, Procter Gamble, Kimberly-Clark and Kellogg are opting to keep their data and what they learn from using it to themselves rather than operate through their ad agencies. Agency holding companies in recent years have opened central trading desks to buy digital [...]
Zenith Poised to Win Kohl’s Media Business
Posted on 17. Mar, 2013 by admin in Adage
Publicis Groupe’s Zenith is set to land Kohl’s media account, worth over $300 million in billings, Ad Age has learned. The move follows a review that began in the fall, Ad Age has learned. “We have engaged Zenith Media Services, Inc. for Kohl’s media buying and planning responsibilities,” said a spokeswoman in a statement. “We [...]
