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DraftFCB Wins SeaWorld Account
Posted on 18. May, 2012 by admin in Adage
With summer vacation on the horizon and family vacations set to begin, DraftFCB’s New York office has picked up agency-of-record duties for SeaWorld Parks Entertainment, which operates SeaWorld and Busch Gardens. <!––> The win for DraftFCB’s New York office came after a client-led review. The work for the better part of a decade had been [...]
Amazon to Sell Ads on Kindle Fire Welcome Screen — If You Have $600K
Posted on 17. May, 2012 by admin in Adage
The Kindle Fire is Amazon.com’s best-selling product, the company said in its first-quarter-earnings release. And it’s being treated that way by the Amazon ad sales team. <!––> Amazon is pitching ads on the device’s welcome screen, according to an executive at an agency that Amazon has pitched. The company has been telling ad agency execs [...]
The Big Problem With ‘The Pitch’: It Portrays an Outdated Business Model
Posted on 16. May, 2012 by admin in Adage
With Ad Age’s Promotion Machine, you can get the title you’ve always dreamed of. Just plug in your name, find the promotion you like best and share the good news on Twitter! Article source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/lKNpcxVuG-0/
ESPN’s Upfront Presentation Goes Long on Digital
Posted on 15. May, 2012 by admin in Adage
Was than an upfront or a NewFront? ESPN’s pitch to advertisers and media buyers Tuesday morning took place during TV’s annual upfront week, when the biggest TV networks present their schedules to advertisers and media buyers. But its digital properties played such a big role that the event could have easily fit into the online [...]
With Scott Thompson Out at Yahoo, Former PayPal Colleague Heads for Exit
Posted on 14. May, 2012 by admin in Adage
In his short time at Yahoo, former CEO Scott Thompson flanked himself with a couple of his allies from PayPal. At least one of them is following him out the door: PR head Amanda Pires. Ms. Pires joined her former boss in mid-April, replacing former communications chief Eric Brown. She’s now leaving, according to a [...]
Virgin Produces First In-Flight Film, Shot at 35,000 Feet
Posted on 13. May, 2012 by admin in Adage
Creativity Pick of the Day custom_html We’ve all seen airline movies, but have we seen any that were filmed aloft? The Virgin Airlines trifecta — America, Atlantic and Australia — have teamed up for the first time on a multiplatform branded-entertainment campaign out of Eleven centered on a short film, “Departure Date.” The film, shot [...]
Auto Legend Carroll Shelby Dead at 89
Posted on 12. May, 2012 by admin in Adage
(Autoweek.com) — Auto legend Carroll Shelby died last night at Baylor Hospital in Dallas at the age of 89. The cause of death wasn’t disclosed. After a successful career as a race driver was shortened by a health issue, Mr. Shelby turned automaker in the 1960s. He created the Cobra, an Anglo-American hot rod of [...]
Top 10 Twitter Trends of the Week: NBC’s ‘The Voice’ Owns 20% of Our Chart
Posted on 11. May, 2012 by admin in Adage
Our new Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than three million users. (Last week’s chart is right over here.) We’re back today with Volume 7. Scroll down below the infographic for some context, [...]
A&E Networks Blasts Cable Rivals for Copying Its Shows
Posted on 10. May, 2012 by admin in Adage
AE Networks held nothing back in its upfront presentation to advertisers Wednesday evening, taking jabs at everyone from Discovery to YouTube and chastising cable networks for being copycats. <!––> “We are creating genres on TV; we don’t copy others,” said President and CEO Abbe Raven. “We don’t want the 25th generation of pawn or storage [...]
Social TV Moves Beyond Promotional Role, Becomes Content in Own Right
Posted on 09. May, 2012 by admin in Adage
<!––> Social TV could ultimately revive appointment viewing after years of DVR dominance. But just how cable programmers and advertisers are using and benefiting from that was a focal point during Ad Age’s Social Engagement/Social TV conference taking place in New York on Wednesday. Social activity during TV’s prime time has skyrocketed 193% since just [...]
