February 22, 2012
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Surprising Leaders in Super PAC Web Ad Spending Race

Posted on 22. Feb, 2012 by in Clickz

Millions of dollars have flowed online from Super PACs this election season, but the biggest spender might come as a surprise. Endorse Liberty – a group supporting Ron Paul’s Republican primary campaign – spent close to $3 million since late December. The other major player, Winning Our Future, spent over $2.3 million online in January, [...]

Google+ Audience Hard to Come by for Some Brands

Posted on 21. Feb, 2012 by in Clickz

A small number of the world’s “most valuable” brands have built a head of steam on Google+, with audiences approaching or exceeding 200,000. For many of the rest, the social platform is delivering slow growth at best. So says a new tally of Google+ brand fans by BrightEdge, a provider of social and search management [...]

Twitter’s Self-Service Ads Lean on Amex at Launch

Posted on 20. Feb, 2012 by in Clickz

Twitter’s paying advertiser base may get a nice bump from the American Express partnership announced today. As part of Amex’s larger social media platform for small-and-medium-sized businesses, the companies will offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. The businesses must have American Express accounts; such participants will temporarily [...]

Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads

Posted on 19. Feb, 2012 by in Clickz

Yesterday, Opera Software said it had acquired Mobile Theory and 4th Screen Advertising, two demand-side advertising platforms, rounding out its offerings for mobile publishers and advertisers. The acquisitions will let Opera expand its offering to advertisers and mobile publishers via the mobile web and applications, with advertising solutions for platforms including iOS, Android, Blackberry, Java [...]

Zatarain’s Parties on Social Media for Mardi Gras

Posted on 18. Feb, 2012 by in Clickz

As Fat Tuesday approaches, New Orleans-based Zatarain’s is plumping up its digital and social media marketing efforts. Mardi Gras is a big deal for the big easy food brand, and it’s using Facebook, Twitter, Pandora, and a “Krewe” of bloggers to help revelers get in the spirit this all-important weekend. Blogger Kristen wrote about her [...]

Chimichanga-Gate Spurs Hispanic Group’s Facebook Ads

Posted on 17. Feb, 2012 by in Clickz

Yesterday a controversial tweet made by President Barack Obama’s reelection campaign manager had the Twittersphere buzzing. Today the center right-leaning Hispanic Leadership Network has seized on “chimichanga–gate,” and is testing a new form of Facebook targeting to get its message out to Hispanics. “Stop the Insults!” declares an ad running in English and Spanish on [...]

Facebook Timeline Apps Increase Visits to Pinterest, Fab.com

Posted on 16. Feb, 2012 by in Clickz

Some of Facebook’s timeline app partners are apparently giddy with the relationship so far, according to a post on the company’s developer blog today. Let’s start with the much-hyped Pinterest, one of 60 launch partners announced last month. Since starting its open graph integration, the virtual pin-up board has seen its daily visitors increase 60 percent. Retail [...]

Zynga’s Q4 Ad Revenue Jumped 230%

Posted on 15. Feb, 2012 by in Clickz

Zynga today revealed Q4 2011 advertising revenues were up 230 percent year-over-year, totaling $27.3 million. For the entire 2011 calendar, ad sales brought in $74.5 million, which the social games developer says represents a 226 percent lift compared to 2010. But ads made up only a small portion of Zynga’s overall revenues, which reached $1.14 [...]

LivingSocial Opens Lavish Events Center

Posted on 14. Feb, 2012 by in Clickz

If a daily deals bubble ever wipes out LivingSocial, expect industry jokes about sushi and mixology classes. The Washington, DC-based company today announced the opening of a 28,000 square foot events space dubbed “918 F Street” – the address where it’s located in the nation’s capital. The six-floor building includes a culinary kitchen, a separate [...]

LinkedIn Plans Mobile Ads This Year

Posted on 13. Feb, 2012 by in Clickz

LinkedIn just became the second social media giant this month to signal plans for ads in mobile. During its quarterly earnings call yesterday, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the company is investigating ways to monetize those page views. “We’re going to start [...]

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