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Study: Websites Managing Average of 14 Third Party Tags
Posted on 17. May, 2012 by admin in Clickz
Websites are juggling third party tags from an average of 14 vendors, according to one survey. The Econsultancy survey, done in association with enterprise tag management company Tealium, identified the three top challenges to tag management: cost/budget, limited understanding, and finding the right vendor. Tracking tags are being used for an assortment of activities, such [...]
Unlike GM, Ford Is Still Bullish on Facebook Ads
Posted on 16. May, 2012 by admin in Clickz
While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site. Scott Monty, head of social media at Ford, told ClickZ late this afternoon that his Detroit brand is still bullish on pre-IPO Facebook. The automaker, with its 10.2 [...]
Facebook Could Shift Mobile Apps Landscape
Posted on 15. May, 2012 by admin in Clickz
Facebook’s new App Center should make branded mobile apps more discoverable and therefore more lucrative to build, according to industry players. The Menlo Park, CA-based digital giant last week unveiled a platform where its 900 million users can search for mobile and web apps while also seeing recommendations based on their social graphs. “People will [...]
Yahoo’s Scott Thompson Resigns
Posted on 14. May, 2012 by admin in Clickz
Yahoo announced on Sunday that CEO Scott Thompson stepped down, only four months into a tenure that appeared dedicated to improving the Internet company’s stature as an ad platform. While the company cited “personal reasons,” a resume discrepancy that emerged late last week seemed to be at the center of his abrupt departure. Thompson’s resume, [...]
Will Facebook Users Pony Up For Post Position?
Posted on 13. May, 2012 by admin in Clickz
Facebook is testing a feature to see if users will pay a couple bucks to have their posts more prominently featured on the social site. First reported by InsideFacebook.com on Friday morning, a Facebook rep later confirmed the development with ClickZ. “This particular test is simply to gauge people’s interest in this method of sharing [...]
Tea Party and Democrats Fought Lugar Online
Posted on 12. May, 2012 by admin in Clickz
A handful of outside groups spent thousands of dollars online to defeat longtime Indiana Senator Richard Lugar in the state’s Republican primary this week. One Democratic organization that arguably helped Lugar’s main opponent win is now attacking that very same GOP nominee online. In all, around $225,000 was spent on digital ads opposing Lugar, who [...]
Four Seasons Woos #LuxeBrides on Twitter and Pinterest
Posted on 11. May, 2012 by admin in Clickz
A new Four Seasons Twitter feed will feature commentary from brides who will “share their journey to the altar.” The @FSBridal effort is part of a slew of digital initiatives focused on all things luxe bridal to expand its weddings business. These initiatives include a magazine app, blog, Twitter handle, Pinterest page and Facebook tab. [...]
Do Not Track May Come by Year’s End
Posted on 10. May, 2012 by admin in Clickz
A do-not-track mechanism in development in conjunction with online ad industry stakeholders may be implemented by the end of the year. That’s according to Federal Trade Commission Chairman Jon Leibowitz, who spoke today during a Senate Commerce Committee hearing on “The Need for Privacy Protections.” We’re “optimistic” that a DNT mechanism “will be in place [...]
Sinatra’s Old Haunts Turn to Foursquare
Posted on 08. May, 2012 by admin in Clickz
Frank Sinatra was known to frequent Barney’s Beanery in Los Angeles and Monte’s in Brooklyn back in the Rat Pack heydays. But would Ol’ Blue Eyes get a kick out of Foursquare the way some patrons of the two historic eateries do now? ClickZ recently spoke with the restaurants about their social media campaigns, revealing [...]
Obama and Democrats Spent $21 Million on Web Ads So Far
Posted on 07. May, 2012 by admin in Clickz
The Obama for America campaign spent twice as much on online advertising since 2011 as all the GOP presidential primary campaigns and the Republican National Committee combined. The disparity is especially significant because it suggests President Barack Obama’s campaign team has dropped millions online to book ad space that will be used months from now [...]
