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Nutella Says Facebook Ads Outperformed TV
Posted on 06. May, 2012 by admin in Clickz
Nutella is employing the decades-old marketing mix model (MMM) – a nuanced sales attribution system for integrated campaigns – to measure the effectiveness of Facebook ads. For instance, the company, which sells chocolate hazelnut spread, combined Facebook ads with TV spots and other paid channels in Germany during December 2011, attributing 15 percent of sales [...]
T-Mobile Revs Up Twitter Ahead of Major Rebranding
Posted on 05. May, 2012 by admin in Clickz
While Mercedes-Benz last year ran a Twitter “race” offline, T-Mobile’s employing a similar idea but keeping it digital. The telecom launched a contest yesterday that challenges Twitter users to tweet as much as possible with a “#4GTweets” hashtag. Promoted Tweets, Sponsored Stories ads on Facebook, and a Klout partnership involving 2,500 influencers are supporting the [...]
Agencies Lukewarm on 2012 NewFronts
Posted on 04. May, 2012 by admin in Clickz
Google, at the 83-year-old Beacon Theatre in New York City, pledged to spend up to $200 million to market 100 new YouTube channels. Programs in the works: Wigs, an original dramatic, scripted video series about the lives of women, and Team USA, a program sponsored by ATT about U.S. Olympians. Over at the Helen Mills [...]
Facebook ‘Offers’ Goes National
Posted on 03. May, 2012 by admin in Clickz
Facebook is rolling out its Offers marketing platform to local businesses in the United States, the digital giant announced today. Before, Offers – which competes with Google’s platform by the same name, Groupon, and LivingSocial – had been available to a limited number of test partners in the U.S. during the last four months. They [...]
Q&A: CP+B’s Matt Walsh Talks Dominos and Dead Ends
Posted on 02. May, 2012 by admin in Clickz
Matt Walsh isn’t an ad guy. As VP and executive experience director at Crispin Porter + Bogusky, he focuses on solving business challenges for clients including Domino’s, Old Navy, Best Buy, Volkswagen and others. At Responsys’ Interact 2012 Conference Wednesday, Walsh spoke about the need to move beyond “matching luggage” for deeper integration within multi-channel [...]
Foursquare Offers Instant Verification For $10
Posted on 01. May, 2012 by admin in Clickz
Foursquare announced today it will charge businesses a fee of $10 to instantly verify their page online. In the past, restaurants, bars, and shops have had to mail in their application and wait for approval. The process typically took weeks to complete. While the development won’t likely create a huge windfall of revenue for New [...]
Citi and LinkedIn Partner to Reach Professional Women
Posted on 30. Apr, 2012 by admin in Clickz
In addition to the standard LinkedIn Groups features, the Connect: Professional Women’s Network Powered by Citi will have specially edited content and moderated discussions. LinkedIn editors also will produce a LinkedIn Today Special Edition designed for its members that will include both trending news from publishers and selected content from Citi. Citi already has a [...]
Google AdWords for Video Improves YouTube Targeting
Posted on 29. Apr, 2012 by admin in Clickz
What does the new Google privacy policy, YouTube and Trueview metrics all have in common? They form the foundation of Google’s latest AdWords platform change which brings video advertising out of the realm of huge budgets and TV ad campaigns and into the hands of small to medium sized businesses all over the world. Google [...]
Zynga’s Ad Revenue Climbs to $28.2M, up 117%
Posted on 28. Apr, 2012 by admin in Clickz
Zynga, developer of popular social games like Words With Friends, saw ad revenue climb to $28.2 million for the three-month period ended March 31. That represented an increase of $15 million compared to the same period the prior year. In its earnings report released yesterday Zynga also said revenue from online games – its predominate [...]
Amex Aims for Jack White Cred on Twitter, YouTube
Posted on 27. Apr, 2012 by admin in Clickz
Amex is aiming for some cool cred, and using Twitter today to get it. The credit card company has launched a series of black and white videos featuring actor and director Gary Oldman and screechy singer/songwriter Jack White. Amex is using a Promoted Trend on Twitter to push tonight’s livestream of its “American Express Unstaged” [...]
