April 24, 2014

IBM to buy e-mail firm Silverpop to build out its e-marketing software suite

Posted on 13. Apr, 2014 by in Internet Retailer

To boslter its suite of tools for running targeted marketing campaigns across multiple channels, including mobile devices and social media, IBM Corp. says it plans to acquire Silverpop, a provider of e-mail management technology that companies access through the Internet. IBM didn’t say what it expects to pay for Silverpop, a privately held company based […]

Facebook punishes marketers who ask for Likes

Posted on 12. Apr, 2014 by in Internet Retailer

Marketers listen up. Facebook Inc. is telling you to stop asking for Likes. Facebook says it is tweaking the algorithm it uses to rank posts in its news feed to penalize what it calls “Like-baiting,” marketers who ask users to Like, comment or share posts, and those who post non-original content and who feature “spammy” […]

Macy’s brand value leaps from its efforts to tie together stores and the web

Posted on 11. Apr, 2014 by in Internet Retailer

Amazon.com Inc. maintained its fourth place position in Interbrand’s 2014 Best Retail Brands report, with a 27% improvement in its overall brand value, which is a measure of the brand’s effect on consumer demand and on the retailer’s revenue. EBay Inc. jumped one spot—from nine to eight—with a brand value increase of 20%. But the […]

eBay and Icahn call a truce

Posted on 10. Apr, 2014 by in Internet Retailer

EBay Inc. and its most vexing shareholder, billionaire investor Carl Icahn, have negotiated an agreement that ends a proxy battle that has been ongoing since January. Icahn has agreed to withdraw his proposal that eBay spinoff its PayPal payments arm, as well as his two board member nominations. In return, eBay is appointing another executive, […]

Marks & Spencer unveils ambitious global plans

Posted on 09. Apr, 2014 by in Internet Retailer

U.K.-based department store chain Marks Spencer better have its passport in order if it wants to complete the major international expansion plans it has for the next three years. The retailer, No. 18 in the Europe 500 announced this month at an investor meeting a blueprint for international expansion that includes building 250 new stores, […]

A strategy for boosting B2B conversion rates—and SEO, too

Posted on 08. Apr, 2014 by in Internet Retailer

Debi Steigerwald Vology Inc., a provider of information technology gear and related professional services, until recently used a slow, labor-intensive process of e-mailing price quotes to customers in hopes they would complete a purchase. It took about 10 steps for a sales rep to create and send a PDF, confirm its receipt, wait for the […]

E-commerce services firm Fluid acquires social commerce technology vendor 8thBridge

Posted on 07. Apr, 2014 by in Internet Retailer

Digital design and development firm Fluid Inc., which helps retailers improve their e-commerce, mobile and social offerings, has acquired 8thBridge Inc. 8thBridge works with retailers like Toys ‘R’ Us Inc. to market themselves through online social networks. By giving shoppers social-oriented tools—for instance, it offers a feature that lets shoppers place items in Pinterest-like “boards”—the […]

Twitter looks to Google for a head of commerce partnerships

Posted on 06. Apr, 2014 by in Internet Retailer

Twitter Inc. has hired Google Inc.’s Philippe Dauman Jr. as  director of commerce partnerships. Dauman had worked at Google since 2007, most recently as head of partnerships for Google Wallet’s Instant Buy division, according to his LinkedIn profile. Instant Buy is a Google program that lets consumers who have signed up for Google Wallet check out […]

Bing goes up against Google with its own Product Ads program

Posted on 05. Apr, 2014 by in Internet Retailer

Microsoft Corp. has upped its competition with search engine leader Google Inc. by launching Bing Product Ads. Those ads show product images and prices, similar to the Product Listing Ads that Google introduced in 2012. The Bing Product Ads, which may be image-heavy, can appear on the same web page as a marketer’s paid text […]

How to bring a new product to an online marketplace, via Fenway Park

Posted on 04. Apr, 2014 by in Internet Retailer

First came the pitch video, followed by a digital election and then a presentation and question-and-answer session at that palace of baseball, Fenway Park. The lesson, says Maeve Jopson, is that sometimes selling a product online involves more than feeding inventory data to Google or Amazon. Jopson, an industrial designer who is co-founder of toy company […]