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Sears adds another local dimension to e-commerce
Posted on 08. May, 2012 by admin in Internet Retailer
Imran Jooma Sears Holdings Corp. has launched SearsLocalAd.com, designed to give online consumers insight into what’s available and what’s on sale at their local Sears store. The tool includes sale information beyond what’s advertised in print circulars or on Sears.com. Sears pinpoints the location of visitors to SearsLocalAd.com and assigns them to the nearest Sears [...]
Small businesses using mobile marketing see jump in new business
Posted on 07. May, 2012 by admin in Internet Retailer
69% of small businesses consider mobile marketing crucial to their growth in the next five years, but a majority of them have yet to significantly employ mobile marketing tactics, according to a new study of 500 U.S. small business owners by online marketing firm Web.com Group Inc. “With more and more consumers specifically searching for [...]
Wrapp launches a digital gift card service in the U.S.
Posted on 06. May, 2012 by admin in Internet Retailer
An example of the Wrapp gift cards. Wrapp, a digital gift card service that launched in Sweden last year, has hit the U.S. market. Wrapp enables consumers to send gift cards to each other via Facebook; consumers can add value to the cards, and retailers whose brands are on the cards pay only when shoppers [...]
Mining the value of your Facebook user base
Posted on 05. May, 2012 by admin in Internet Retailer
Krishan Agarwal Successfully driving revenue out of your Facebook fan base requires more than just putting up a Facebook store and creating links to it, says Krishan Agarwal, president and CEO of Melrose.com, LLC, a leading independent online luxury goods retailer with more than 200,000 Facebook fans and $10 million in sales. To properly monetize your Facebook as [...]
How makers of Belgian chocolates beat the heat to successfully sell online
Posted on 04. May, 2012 by admin in Internet Retailer
Belgian chocolatier Pierre Marcolini Intense concern for the quality of his creations at first made master Belgian chocolatier Pierre Marcolini hesitant to sell his masterpieces online. “Though the idea of online sales and offering my creations on the web was very seductive, it also seemed unfeasible,” says Marcolini, whose first bricks-and-mortar store opened in Brussels [...]
Facebook’s IPO valuation far outpaces Google’s
Posted on 03. May, 2012 by admin in Internet Retailer
Facebook Inc. today announced it plans to price its shares for its initial public offering between $28 and $35. That price range would value the company at between $77 billion to $96 billion, which far outpaces the $23 billion valuation Google Inc. received when it went public in 2004. The social network announced the valuation [...]
Mobile specialist Where Ads takes the PayPal name after being bought by eBay
Posted on 02. May, 2012 by admin in Internet Retailer
Walt Doyle In the business world, new company ownership often signals the first of a lot of others news: new names, new enhancements and new capabilities. Such is the case with the former Where Ads, a location-based mobile advertising network purchased by eBay Inc. last year. Where Ads is now the PayPal Media Network, Walt [...]
New European e-commerce association tackles privacy laws and payments
Posted on 01. May, 2012 by admin in Internet Retailer
Ecommerce Europe—a union of national e-commerce associations from Belgium, Denmark, France, Italy, the Netherlands, Norway and Sweden—swung into action last week by launching its web site, www.ecommerce-europe.eu. The organization says it will focus on three priority issues as it lobbies EU lawmakers and officials over coming months: EU privacy laws surrounding e-commerce; logistics, particularly shipping [...]
A pop culture site moves into e-commerce
Posted on 30. Apr, 2012 by admin in Internet Retailer
A screenshot of Karmin on the Popdust Style site. Popdust.com, a music and pop culture news site, is relying on the power of social media to spread word of Popdust Style, its e-commerce arm that opened for business last week. Popdust recruited Amy Heidemann and Nick Noonan, better known as YouTube cover band Karmin, as [...]
A technology vendor adds Facebook storefront expertise
Posted on 29. Apr, 2012 by admin in Internet Retailer
Axle Digital announced this week that it has acquired the assets of Adgregate Markets, the company that developed the ShopFans Facebook storefront technology used by retailers such as Drugstore.com and GameStop Corp. Axle Digital did not disclose the terms of the purchase. In addition to ShopFans, Adgregate Markets offers products such as ShopAds, which enables [...]
