April 18, 2014

Groupon Adds In-Store Coupons to Its Freebie Offers

Posted on 12. Apr, 2014 by in Clickz

Tweet Buffer Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Groupon has expanded its e-commerce offering with the addition of in-store coupons to the Freebies section of its website. According to Groupon, the move gives national retailers as well as marketers a “programmatic way […]

Facebook punishes marketers who ask for Likes

Posted on 12. Apr, 2014 by in Internet Retailer

Marketers listen up. Facebook Inc. is telling you to stop asking for Likes. Facebook says it is tweaking the algorithm it uses to rank posts in its news feed to penalize what it calls “Like-baiting,” marketers who ask users to Like, comment or share posts, and those who post non-original content and who feature “spammy” […]

Facebook Seeks to Clean Up News Feeds by Targeting Like-Baiting Posts

Posted on 11. Apr, 2014 by in Clickz

Tweet Buffer In an effort to tidy up users’ News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their posts. When brands post to Facebook, it’s very common, and almost expected at this point, for them to ask for likes, shares, and comments to promote their products. […]

Macy’s brand value leaps from its efforts to tie together stores and the web

Posted on 11. Apr, 2014 by in Internet Retailer

Amazon.com Inc. maintained its fourth place position in Interbrand’s 2014 Best Retail Brands report, with a 27% improvement in its overall brand value, which is a measure of the brand’s effect on consumer demand and on the retailer’s revenue. EBay Inc. jumped one spot—from nine to eight—with a brand value increase of 20%. But the […]

Facebook Rolls Out Bigger Ads in Right-Hand Column

Posted on 10. Apr, 2014 by in Clickz

Tweet Buffer Facebook will display fewer ads in its right-hand column, but the ads will be larger than before. Right after Twitter unveiled its profile redesign this week, Facebook decided to display fewer ads that are bigger in size in its right-hand column. According to a blog post, Facebook will use the same ad proportions […]

eBay and Icahn call a truce

Posted on 10. Apr, 2014 by in Internet Retailer

EBay Inc. and its most vexing shareholder, billionaire investor Carl Icahn, have negotiated an agreement that ends a proxy battle that has been ongoing since January. Icahn has agreed to withdraw his proposal that eBay spinoff its PayPal payments arm, as well as his two board member nominations. In return, eBay is appointing another executive, […]

AppNexus to Scoop Direct Deal Ad Dollars With Twixt

Posted on 09. Apr, 2014 by in Clickz

Tweet Buffer New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Real-time ad platform AppNexus has launched Twixt, a programmatic solution that aims to streamline the negotiation that happens prior to the execution of a digital ad buy. Traditionally, digital ads are planned and transacted via email […]

Marks & Spencer unveils ambitious global plans

Posted on 09. Apr, 2014 by in Internet Retailer

U.K.-based department store chain Marks Spencer better have its passport in order if it wants to complete the major international expansion plans it has for the next three years. The retailer, No. 18 in the Europe 500 announced this month at an investor meeting a blueprint for international expansion that includes building 250 new stores, […]

Twitter Reveals Profile Redesign Mimicking Facebook, Acquires Cover

Posted on 08. Apr, 2014 by in Clickz

Tweet Buffer Twitter is rolling out a profile redesign on the Web featuring a photo-focused layout that has a distinct resemblance to Facebook. The social network has also acquired android lock screen application, Cover. Twitter has unveiled a redesign for user profiles and it looks a lot like Facebook. The social network said in a […]

A strategy for boosting B2B conversion rates—and SEO, too

Posted on 08. Apr, 2014 by in Internet Retailer

Debi Steigerwald Vology Inc., a provider of information technology gear and related professional services, until recently used a slow, labor-intensive process of e-mailing price quotes to customers in hopes they would complete a purchase. It took about 10 steps for a sales rep to create and send a PDF, confirm its receipt, wait for the […]