AT&T’s Cute Kids Are Back for Mother’s Day
Posted on 12. May, 2013 by admin in Clickz
Tweet Buffer Who hasn’t watched those ATT ads with the cutest kids saying the silliest things and not giggled and “awwwed” at the screen? Totally adorable, right?! Well the popular campaign entitled, “It’s Not Complicated,” has been expanded in celebration of Mother’s Day on Sunday. With a new execution from the creatives at BBDO, moderator [...]
Pinterest (officially) jumps the pond
Posted on 12. May, 2013 by admin in Internet Retailer
Pinterest which launched in March 2010, almost immediately attracted international users. But until the social network introduced a British version of its site yesterday, every Pinterest user accessed the same version of the social network. The social network’s U.K. version represents the first step in the social network’s broader effort to gain international users by [...]
YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
Posted on 11. May, 2013 by admin in Clickz
Tweet Buffer The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January. YouTube has been building a partner program since 2007 that enables content creators to earn revenue for their creativity. And these content [...]
Foot Locker will buy a German shoe retailer
Posted on 11. May, 2013 by admin in Internet Retailer
Foot Locker Inc. has signed an agreement to buy Runners Point Warenhandelsges mbH, a Germany-based store and web retailer of athletic shoes and apparel. Foot Locker, No. 51 in the new Internet Retailer Top 500 Guide, says it paid 72 million euros (US$93.4 million) for the company. Runner’s Point majority owner is private equity firm [...]
Consumers Are Using Smartphones and Tablets to Manage Finances
Posted on 10. May, 2013 by admin in Clickz
Tweet Buffer A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services. According to the study, consumers are increasingly using smartphones and tablets to manage their finances. Mojiva reports that the increased usage of mobile devices for financial services is [...]
E-retailers look to mom for money
Posted on 10. May, 2013 by admin in Internet Retailer
Many consumers have a soft spot for Mom, and e-retailers are doing their best to exploit it this week to gain online sales as her special day approaches. Several are ramping up their e-mail campaigns, sending messages with personalized subject lines and other unique elements in hopes of attracting clicks. Others are increasing spending on [...]
YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April
Posted on 09. May, 2013 by admin in Clickz
Tweet Buffer YouTube has released its first leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: BabyMe / The New Evian Film. April’s list also features the first Spanish language ad with Nestle’s Learning to Share, showing [...]
Target links Facebook with discounts
Posted on 09. May, 2013 by admin in Internet Retailer
Target Corp. today began testing Cartwheel, a discount service with a Facebook twist, in an attempt to drive shoppers into its stores. Shoppers must have a Facebook account to access Cartwheel deals, which range from 5% to 25% off. The retailer presents the deals on Cartwheel.Target.com where it organizes the deals by topic. For instance, [...]
Kayak Launches First Global Ad Campaign
Posted on 08. May, 2013 by admin in Clickz
Tweet Buffer With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial. “As we expand our capability as a company, global brand management has long been an objective,” says CMO Robert Birge. “We’ve had local sites in at least 15 countries for [...]
When’s the best time to ‘pin’?
Posted on 08. May, 2013 by admin in Internet Retailer
Most of the retail-focused activity on Pinterest happens independently of what brands are doing on the social network, according to a new report from marketing firm Digitas and social marketing analytics vendor Curalate. Pinterest allows consumers to ‘pin’ and share favorite products and images from around the web. Consumers then add their pins to boards, [...]
