The Inconvenient Truth About SEO
Posted on 25. May, 2013 by admin in Search Engine Journal
Matt Cutts published a video with a very interesting topic recently. He discussed the question, if a legitimate and customer appreciated business can compete in gaining high rankings in the search engines with companies that specialize in traffic acquisition. Can they? As stated in the video, the Internet leveled the chances of big and small [...]
SearchCap: The Day In Search, May 24, 2013
Posted on 25. May, 2013 by admin in Search Engine Land
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Glass Diary, Part 4: Local Search Navigation Remember that first Google Glass video? It was published a little more than a year ago and gave the world its first glimpse [...]
Ecommerce Title Tags: Top 5 Ways to Increase Clicks
Posted on 25. May, 2013 by admin in Search Engine Watch
Much has been written about the value of title tags, the most important of all SEO attributes. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective, however, there is a lot of additional value to be squeezed out of title tags. Ecommerce businesses have already [...]
Video Recap of Weekly Search Buzz :: May 24, 2013
Posted on 24. May, 2013 by admin in SE Round Table
Very busy week with Google releasing the major next generation Penguin update, Penguin 2.0. Bing also may have made a search update a few days ago. Sprint was served a user generated content penalty by Google. Google pushed out a domain clustering update, which impacted the site command. Google launched conversation search on their desktop. [...]
Google Penguin 2.0 Update Discussion Threads
Posted on 24. May, 2013 by admin in SEOchat
Now that Google’s Penguin 2.0 Update is out, there has been an explosion of conversation across the web, including here at our own network of sites. Below, I highlight some of those conversations so you can get in on the chatter! First, at our very own SEO Chat forums, we have this thread, where our [...]
Conducting Market Research Before Investing in Tactical Execution
Posted on 24. May, 2013 by admin in SEOmoz
“Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to talk a little bit about doing your market research before you start jumping in and investing in tactics. Shout out to @Andrew_Isidoro on Twitter for suggesting this topic. I really appreciate it Andrew. The reason this is so important [...]
5 Things You Need to Know About AdWords’ New Keyword Planner by @LarryKim
Posted on 24. May, 2013 by admin in Search Engine Journal
Google’s AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there’s a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find [...]
SearchCap: The Day In Search, May 23, 2013
Posted on 24. May, 2013 by admin in Search Engine Land
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live The fourth release of Google’s spam-fighting “Penguin Update” is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 [...]
Google Talks Back: Conversational Search Available on New Version of Chrome
Posted on 24. May, 2013 by admin in Search Engine Watch
Google unveiled conversational search at Google I/O last week, and began rolling it out on the latest version of Chrome this week. Today, I chatted with Google to ask it burning questions like, “How many children does Madonna have?” and “What’s the meaning of life?” While Google doesn’t quite have the latter down just yet, [...]
Google Pushed Out The Major Penguin Update (v2.0 #4)
Posted on 23. May, 2013 by admin in SE Round Table
As I reported last night at Search Engine Land, Penguin 2.0 / 4 is now live – this is the next generation Penguin update. As Google’s Matt Cutts added, this impacts 2.3% of English queries and also impacts other languages but the percentage depends on the level of spam in those languages. Matt officially announced [...]
