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How a Local Bakery Grew Its Mailing List from 3 to 300
Posted on 09. May, 2012 by admin in Search Engine Journal
Despite claims to the contrary, email is not dead. According to a February 2012 survey from ExactTarget, 91 percent of U.S. consumers report checking their email at least once per day, compared to 57 percent for Facebook, and 14 percent for Twitter. When asked the more pointed question of which channel they prefer for receiving [...]
Conducting a 5 Minute Brand Reputation Audit
Posted on 08. May, 2012 by admin in Search Engine Journal
Traditional marketing and PR are dead. Instead of the one-way “marketer to prospect” street that existed in the past, consumers are now able to communicate directly with one another on the internet – making online brand reputation management an absolute must. If you haven’t ever conducted an online brand reputation audit before, don’t worry – [...]
Google Update: Search Engine Requests Dismissal of Class Action Book Scanning Lawsuit
Posted on 07. May, 2012 by admin in Search Engine Journal
In 2004, Google began to digitally scan millions of books from libraries in order to incorporate textual excerpts in the search results. However, shortly after launching the new program, a lawsuit was filed by The Authors Guild, various publishing companies, and individual authors stating that Google is not the copyright holder and is not authorized [...]
Friday Humor: A Funny Collection for Star Wars Day #StarWarsDay
Posted on 06. May, 2012 by admin in Search Engine Journal
It is May 4th! Star Wars Day! Below is a collection of goofy and funny stuff for you to enjoy. Have a great day! Quote of the day – “Only a Sith deals in absolutes.” SOME Star Wars REALISM! Turn up the volume! There is no way I could not put something “real” from [...]
Friday Humor: A Funny Collection for Star Wars Day #StarWarsDay
Posted on 05. May, 2012 by admin in Search Engine Journal
It is May 4th! Star Wars Day! Below is a collection of goofy and funny stuff for you to enjoy. Have a great day! Quote of the day – “Only a Sith deals in absolutes.” SOME Star Wars REALISM! Turn up the volume! There is no way I could not put something “real” from [...]
How to Promote Your Local Biz Using Social, Local and Mobile
Posted on 04. May, 2012 by admin in Search Engine Journal
The Web changes quickly. Only a couple of years ago, most people googled a restaurant at home before going out for dinner, while now you can just stop in the middle of the city, log in to Foursquare, find a place nearby, and perhaps even get a discount on your meal for checking in. Three [...]
Playing SEO Hide and Seek with Anchors and Duplicate Content – 2 Site Structure Problems to Avoid
Posted on 03. May, 2012 by admin in Search Engine Journal
During a recent analysis, I ended up reviewing two sites that had very different site structure issues. Both websites held great content, but were structuring their content in a way that was causing problems SEO-wise. These “hide and seek” problems are inhibiting the sites in question from ranking well for target keywords, which is cutting [...]
Negative SEO What it Is & How to Protect Yourself
Posted on 02. May, 2012 by admin in Search Engine Journal
Recent events such as unnatural link warnings from Google, over optimization filters andblog networks being deindexed by Google, the concern of links being able to harm a website has risen again. The biggest concern is the issue of ‘negative SEO’, which is sabotaging your competitor’s rankings to help you move past them on the search [...]
Marketers, A Pinterest Guide for Your Video Loving Clients/Readers
Posted on 01. May, 2012 by admin in Search Engine Journal
MDG Advertising created this video called A Marketer’s Guide to Pinterest. The video shows the increase in traffic on Pinterest in the last year, demographics that businesses can use, percentages of traffic referrals, which large companies are using Pinterest, how the site is used and there are some additional tips for using Pinterest as well. [...]
FTC Retains Outside Expert Counsel for Google Antitrust Probe
Posted on 30. Apr, 2012 by admin in Search Engine Journal
The Federal Trade Commission (FTC), which is currently investigating Google to determine if the search engine is unfairly favoring its own web properties over competitors, announced Thursday that they would be retaining outside counsel. FTC Chairman Jon Leibowitz told reporters that the decision to retain a highly-experienced litigator does not indicate that the FTC has [...]
