February 22, 2012
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SES London 2012 – Day 1 Coverage #SESLondon

Posted on 22. Feb, 2012 by in Search Engine Watch

An amazing keynote by Avinash Kaushik kicked off SES London 2012 today, and what followed was a day filled with tips on landing page optimization, PPC, link building, and more. Here’s a roundup of today’s live blogging and coverage of SES London 2012. SES London Keynote – Avinash Kaushik – #seslondon – State of Search  [...]

Yelp Reviews Aid Local Search Optimization on Apple Siri Results

Posted on 21. Feb, 2012 by in Search Engine Watch

In Q4 2011, Apple sold 37 million iPhones to retake the coveted title of the number one smartphone, according to IDC-Worldwide Mobile Phone Tracker. Much of these record sales can be attributed to Apple’s iPhone 4S, with its unique voice searching capability, Siri. In October, I penned “Will Apple’s Siri Change the Voice of Local [...]

Google Falsely Flagged as Malware by Microsoft

Posted on 20. Feb, 2012 by in Search Engine Watch

The world’s most popular search engine was falsely identified by Microsoft as malware for four hours on Valentine’s Day due to a faulty software security update, leaving many frustrated Internet Explorer users unable to access Google. The false positive affected searchers in the U.S., Middle East, Australia, New Zealand, and Denmark, according to ZDNet. Complaints [...]

Media Attribution: How to Start Optimizing Your Media Allocations

Posted on 19. Feb, 2012 by in Search Engine Watch

You’ve read about attribution modeling. Maybe your agency has even provided a POV on the matter. You’re sold. You’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget. But now, you’re stuck. You need to know how to get this boulder moving… And fast. Your [...]

4 Localization Tips for Savvy Global Businesses

Posted on 18. Feb, 2012 by in Search Engine Watch

It’s pretty exciting when a product makes the leap and goes global. With more than 73 percent of Internet users searching the web in a language other than English, the jump into the global unknown can certainly reap plenty of dollars. Yet, international websites are a serious game and require just as much thought and [...]

Twitter Makes HTTPS the Default Setting for Users

Posted on 17. Feb, 2012 by in Search Engine Watch

Twitter will use encryption by default when users sign into the micro-blogging website.  “HTTPS is one of the best ways to keep your account safe,” Twitter wrote in a blog post explaining the move. “It’s especially helpful if you use Twitter over an unsecured Internet connection like a public Wi-Fi network.” Although Twitter is making HTTPS the default [...]

Romney, Gingrich Latest to Join the Search Engine ‘Spreading’ Game

Posted on 16. Feb, 2012 by in Search Engine Watch

Something may finally happen to help Rick Santorum out with that embarrassing little problem of his. Now that SpreadingRomney.com is taking off, and some enterprising web design company is actively promoting SpreadingGingrich.com, it just might become the saddest status symbol of our time for politicians. You haven’t arrived until someone makes you a Spreading site. [...]

Google Tries to Diagnose Health Conditions on Symptom Searches

Posted on 15. Feb, 2012 by in Search Engine Watch

Google is adding a new health search results feature. Whenever you search for a symptom or multiple symptoms of an illness, Google will show you a list of possibly related health conditions related to your query to get you to answers more quickly. In a blog post announcing the new feature, Google used the example [...]

Google Wallet Disables Prepaid Cards Until Security Flaw Fixed

Posted on 14. Feb, 2012 by in Search Engine Watch

Google has disabled parts of its Wallet service as the company looks to address a high-profile security vulnerability. The company said it has temporarily disabled the use of prepaid cards on its retail platform as it looks to remedy a security flaw which could allow an attacker to steal the PIN number on Google Wallet [...]

Power Guest Posting for SEO

Posted on 13. Feb, 2012 by in Search Engine Watch

Providing great content to authoritative people who are searching for it is a great way to build relationships with important people. Many influencers have busy schedules and rely on finding great sources of content to help them keep content flowing on their blog or website. Offering them a great guest post could be just the thing they are [...]

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