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Ford Retains Confidence in Facebook Ads as GM Quits
Posted on 17. May, 2012 by admin in Search Engine Watch
While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site. Scott Monty, head of social media at Ford, told ClickZ late this afternoon that his Detroit brand is still bullish on pre-IPO Facebook. The automaker, with its 10.2 [...]
Embattled Yahoo CEO Leaves With $7 Million After 5 Months
Posted on 16. May, 2012 by admin in Search Engine Watch
After just five months, Yahoo has replaced CEO Scott Thompson, who was forced to step down under intense pressure from investors. At issue: a computer science degree listed in his resume and in official filings that didn’t seem to exist anywhere else. Reports of Thompson’s diagnosis with thyroid cancer surfaced alongside the news of his resignation. [...]
Facebook App Center Announced
Posted on 15. May, 2012 by admin in Search Engine Watch
Facebook has unveiled plans for its App Center service, which will allow developers to offer their applications to users as both free and paid applications on the iOS and Android mobile platforms, as well as desktop- and web-based applications. As with other app stores, Facebook’s App Center service will allow developers to set a one-time price [...]
A Mom’s Advice: Master YouTube Annotations (& 3 Hairstyles for Mother’s Day)
Posted on 14. May, 2012 by admin in Search Engine Watch
For Mother’s Day, we also interviewed another mom on YouTube – Mindy McKnight. She runs the Cute Girl Hairstyles channel on YouTube, which does how-to videos on hair braids. Like Betty, Mindy the inspiration for creating the channel was from her family because she would spend time in the morning braiding her girls’ hair (she [...]
Facebook Tests Paid Status Updates With ‘Highlight an Important Post’
Posted on 13. May, 2012 by admin in Search Engine Watch
Facebook is testing a feature to see if users will pay a couple bucks to have their status updates more prominently promoted on the social network. First reported by Stuff.co.nz, part of the small test is occurring in New Zealand. The paid user posts would be placed atop news feeds and be marked as “Highlighted.” Pricing [...]
Scamworld? How The Verge Wrongly Smeared All Internet Marketers
Posted on 12. May, 2012 by admin in Search Engine Watch
Dear Joe Flatley, The Verge, It was with great interest that I began reading your feature article this morning, fan of The Verge that I am. The Verge is where I go for in-depth, thoughtful pieces; articles that dig deep into the issues that matter to people like me, who spend much of our time [...]
Bing Introduces 3-Column Search Results With Snapshots, Social Sidebar
Posted on 11. May, 2012 by admin in Search Engine Watch
Bing will soon debut a big search results redesign. Rather than forcing social results into the main organic results, Bing will unveil a three-column design with organic results as the main pane, “entities” in the middle, and social on the right. “People are using the Web to do things in the real world, and that’s [...]
Google Penguin & Unnatural Links: How to Protect Your Site Moving Forward
Posted on 10. May, 2012 by admin in Search Engine Watch
The past few weeks have been painful for many hundreds of thousands of site owners following the Google Penguin Update, unnatural link warnings, a parked domain bug, and a host of other Google updates. Businesses have folded and lives have been changed irrevocably – and all because of the immense power Google’s algorithm wields. For [...]
How to Maintain Social Shares After a Site Migration
Posted on 08. May, 2012 by admin in Search Engine Watch
One of the greatest joys of site migration is discovering that your social share counts don’t follow 301 redirects. But those Facebook Likes, tweets and Google +1′s that we’ve worked so hard to capture don’t have to evaporate with a click of a mouse, never to be seen again. Social Proof Social proof is essentially [...]
Google Seeks Mistrial After Oracle Claims Partial Victory in Patent Case
Posted on 07. May, 2012 by admin in Search Engine Watch
Google has moved that its patent infringement case with Oracle be declared a mistrial following only partial findings of infringement from a San Francisco court. The jurors found that while Google had infringed upon Oracle Java API copyright in certain claims on the case, other claims of infringement made by Oracle regarding documentation were not [...]
