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Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy
Posted on 06. May, 2012 by admin in Search Engine Watch
The Google Penguin Update, much like Panda last year, has angered SEOs and webmasters, most of whom say they have played by Google’s rules. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis. 60% ‘Money Keyword’ Anchor Text As discussed in “Google Penguin Update: 5 Types [...]
Facebook Offers Rolls Out to Local U.S. Businesses
Posted on 05. May, 2012 by admin in Search Engine Watch
Facebook is rolling out its Offers marketing platform to local U.S. businesses. Before, Offers – which competes with Google’s platform by the same name, Groupon, and LivingSocial – had been available to a limited number of test partners in the U.S. during the last four months. They included Macy’s, Walgreens, Old Navy, and others. A [...]
May the Fourth Be With You; SEW’s Favorite Star Wars Parodies
Posted on 04. May, 2012 by admin in Search Engine Watch
Last year, ABC News posted a story, leading with the words, “Help me, Google, you’re my only hope … to figure out why everyone on the web is wishing each other a Happy Star Wars Day.” It’s May 4th, which is unofficially Star Wars day. However, on the web we may as well agree that [...]
Yahoo Launches Marketing Dashboard for SMBs
Posted on 03. May, 2012 by admin in Search Engine Watch
Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation. The Yahoo Marketing Dashboard has four components: search engine and directory listings; online reputation management; campaign tracking; and site [...]
Bing Redesign Simplifies Search Results Pages
Posted on 02. May, 2012 by admin in Search Engine Watch
Calling it a “fresh, de-cluttered experience,” Bing launched a new design for its search result pages this morning. Based on feedback from user experience experiments that ran over the past few months, Bing changed their look to make the results easier to scan in an effort to help users do more with search. Here’s the old [...]
Google Wave Dead to All Except Chrome Users
Posted on 01. May, 2012 by admin in Search Engine Watch
Google has finally shut its Wave tool and told web users they can no longer access their group discussions and collaborative projects from the service, unless they are Chrome browser users. Internet Explorer and Firefox users trying to access the Wave website are now told the hosting servers for the service have been closed completely. [...]
Does Uncensored FCC Street View Report Show Google Lied?
Posted on 30. Apr, 2012 by admin in Search Engine Watch
A report from the U.S. Federal Communications Commission (FCC) has accused Google of knowingly collecting households’ Wi-Fi data, a practice the search giant has long argued happened by mistake during the design of its Street View service. The FCC’s 17-month investigation found that Google supervisors and Street View engineers had known about the plan to [...]
Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites
Posted on 29. Apr, 2012 by admin in Search Engine Watch
Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates. The main purpose of the Penguin update is to put a deep freeze on web spam [...]
Google Reveals Argentina, South Korea Investigations
Posted on 28. Apr, 2012 by admin in Search Engine Watch
Google has disclosed a pair of ongoing international government probes into its business practices. The company said in a filing with the U.S. Securities and Exchange Commission (SEC) that it is the subject of probes in both Argentina and South Korea. “Both Argentina’s Comision Nacional de Defensa de la Competencia and the Korea Fair Trade [...]
"Zerg Rush" Google Easter Egg: Play a Starcraft-Inspired Game
Posted on 27. Apr, 2012 by admin in Search Engine Watch
Type “zerg rush” (without the quotes) on Google to discover a new Google Easter egg that turns your search results page turn into a shootout against red and yellow zeroes, plunking down and around the page to devour the user’s search results. Your job is to protect your search results and sidebar from these mini zergs, [...]
