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Google Penguin 2 weeks Later: Update, Clarifications, Tidbits to Know
Posted on 18. May, 2012 by admin in SEMPO
What it is: New penguin updates issued 2 weeks after original launch, Danny Sullivan writes about it and clarifies some of the misconceptions. Why it’s important: This post clarifies a few things that have been floating around about Penguin. Key Things to Note: Some in the SEO community say it’s not as well executed as [...]
Key Google Algorithm Changes made in April 2012
Posted on 17. May, 2012 by admin in SEMPO
What it is: Each month Google announces some of their latest updates, a few good SEO gems are always included. Key Google April 2012 Changes to Note: The index went up 15%, this means there are 15% more documents in Google’s index. New index tier, codenamed “cantina”. There are tiers of different documents, each tier [...]
How Google Site Links are Defined – Partially by Offline Processes
Posted on 16. May, 2012 by admin in SEMPO
Have you ever wondered how Google defines site links? We know there are algorithms, but there are also “offline processes.” In the April 2012 Google Update notes, the following was defined: “Sitelinks (the links that appear beneath some search results and link deeper into the site) are generated in part by an offline process that [...]
In-house SEO Exchange – Why Specific People were selected as Speakers
Posted on 15. May, 2012 by admin in SEMPO
At the in-house SEO Exchange we have a lot more talking between attendees, rather than speakers. However, we do bring a few of the best in class speakers for an intimate, fireside chat type of discussion. The speakers we have coming up on June 7, 2012 in Seattle are: John Cole, NFL, @JohnTCole - [...]
Best In-house SEO Practices from Gamehouse.com’s Senior Manager, Search Marketing
Posted on 29. Mar, 2012 by admin in SEMPO
No matter what you are marketing, there are essential tools and approaches to creating a successful SEO inside an organization. Ruth Burr, Senior Manager, Search Marketing, GameHouse.com, shares her take on moving forward with SEO in 2012. Learn the one tool you need, creating successful and efficient audits, and working successfully between divisions within [...]
Yahoo’s Director of Search Video Interview
Posted on 23. Mar, 2012 by admin in SEMPO
Yahoo! brings you tools and helps you be successful at SEO within your company, but what makes them leading experts? Inside Yahoo!, they know best practices on time allocation, SEO strategy and team collaboration. From new tools to inside tips on creating top-level SEO, David Roth, Sr. Director, Search Marketing at Yahoo!, Inc., shares what [...]
Over-Optimization Penalty? Yes, Google Aims to Level the Playing Field
Posted on 20. Mar, 2012 by admin in SEMPO
Matt Cutts of Google announced at SXSW that for the last few months Google has been working on an update to their search algorithm that will attempt to “level the playing field” by penalizing web pages that exhibit “black hat” tactics, or in Google’s opinion are “over-optimized” and performing too well in the SERPs, outranking [...]
Juicy In-house Tips from CNN’s In-house SEO (videos)
Posted on 14. Mar, 2012 by admin in SEMPO
CNN.com has it all figured out when it comes to SEO, and their SEO Manager, Topher Kohan, sat down with us to share what it is like as an SEO in a big pond. From time allocation and training to what to watch for in 2012 and everything in between, Topher shares in insight in [...]
SXSW Interactive Guide for SEOs
Posted on 10. Mar, 2012 by admin in SEMPO
Today kicks off the Interactive portion of SXSW. We have gone through and highlighted the can’t miss events for the SEO about town. Saturday, March 10, 2012 11:00 AM HTML5 APIs Will Change the Web: And Your Designs11:00AM -12:00PM Austin Convention Center Ballroom A #sxsw #html5apis What it’s about: HTML5. It’s more than paving the [...]
In-house SEOs Discuss In-house Training Strategies
Posted on 02. Mar, 2012 by admin in SEMPO
We sat down with four leading in-house SEOs to understand how they approach internal SEO training at their companies. Learn what these four in-housers at some of the biggest brands do to maximize the impact of SEO training in their organizations. Great insight can be drawn from each of their different approaches, so think about [...]
