May 19, 2012
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Facebook IPO By the Numbers

Posted on 19. May, 2012 by in SEOchat

Facebook made a change in the price of the stock for its initial public offering that had an interesting effect on the number of shares that stakeholders decided to put up for sale. The biggest IPO ever for a tech company is happening today. What can we expect? While there will no doubt be tremendous [...]

Using Semantics for Keyword Research

Posted on 16. May, 2012 by in SEOchat

(Page 1 of 2 ) Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we’ve seen vast improvement in Google’s ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips [...]

Yahoo CEO Scott Thompson Resigns

Posted on 15. May, 2012 by in SEOchat

Just ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new Yahoo CEO is resigning his position. Thompson, who replaced Carol Bartz, held the position barely four months. He will in turn be replaced by Ross Levinsohn, the company’s global media [...]

Bing Launches Social Sidebar

Posted on 12. May, 2012 by in SEOchat

When Microsoft cleaned up Bing’s results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered version of Google. In actuality, the software giant was clearing the decks for a new interpretation of social search. Meet the Social Sidebar. In its blog post on the subject, the [...]

Write Content For the Four Buying Personalities

Posted on 10. May, 2012 by in SEOchat

(Page 1 of 2 ) In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you [...]

Write SEO Content for Your Visitor`s Goals

Posted on 07. May, 2012 by in SEOchat

(Page 1 of 2 ) How do your website’s visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for [...]

Guest Posting: How to Find and Seduce Your Editor

Posted on 03. May, 2012 by in SEOchat

(Page 1 of 2 ) You know all the benefits that writing a guest post for a well-read blog in your niche can offer. You know you can write great content because you’re an expert in your field. But how do you get into guest blogging? Let me give you a few clues from the [...]

Title Tags: Not Just for Keywords Anymore

Posted on 01. May, 2012 by in SEOchat

(Page 1 of 2 ) I very nearly titled this article “The Truth About Keywords in Title Tags.” I didn’t because I’m no longer sure that anyone has all of it. If you’re ready to rethink one of the most basic things you’ve ever learned about SEO, and stop simply reacting to Google, keep reading. [...]

Penguin Joins Panda in Google Web Spam War

Posted on 30. Apr, 2012 by in SEOchat

(Page 1 of 2 ) Early last week, Google began using a new algorithm to help it combat webspam from black hat SEOs. Dubbed Penguin, it aims to eliminate from the search engine’s listings websites that engage in certain shady practices. But how well does it work? Google webspam guru Matt Cutts explained the rationale [...]

Facebook Releases Negative Report Before IPO

Posted on 26. Apr, 2012 by in SEOchat

(Page 1 of 2 ) Could Facebook’s cash machine be slowing down? That’s one possible conclusion observers can draw from the paperwork the company recently filed with the Securities and Exchange Commission. While it’s not likely to slow down investors, it’s not the best news to get so close to the social media giant’s IPO. [...]

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