Work Smartly by Using SEO Diversity & EMD Recovery Tips by @SyedMuzammil21
How to Completely Ruin (or Save) Your Website with Redirects
Posted on 18. Jun, 2013 by admin in SEOmoz
Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down? When done right, 301 redirects have awesome power to clean up messy architecture, solve outdated content problems and improve user experience — all while preserving link equity and your ranking power. When done [...]
How to Leverage Investment in Video to Build More Links
Posted on 17. Jun, 2013 by admin in SEOmoz
Video can be an expensive and time-consuming investment. For small businesses especially, the cost of producing video will always have to be weighed against other marketing investments, and the sad truth is that video can be a tough sell — especially when the ROI from its significant expense is hard to predict or quantify. I [...]
The Positive ROI of Conferences: A Deep Look at #MozCon
Posted on 16. Jun, 2013 by admin in SEOmoz
It’s conference season! Our inbound marketing conference, MozCon, July 8th-10th in Seattle, is just around the corner, and we often get asked by your our community how to approach your boss, CMO, CEO, etc., about coming to MozCon. You want to know more about the value for you and your company or clients, about how [...]
Inside YouMoz: How To Guest Blog for Moz
Posted on 15. Jun, 2013 by admin in SEOmoz
Have you ever wondered what goes on behind the scenes at YouMoz? Here’s an explanation of what we’re looking for, how to put together a good post, and some frequently asked questions. I’ve had the privilege of being at the helm of the YouMoz editorial team for almost two years now, and have been amazed [...]
How Processing Fluency Impacts Web Marketing
Posted on 14. Jun, 2013 by admin in SEOmoz
“Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to start with a conundrum. In fact, it’s a conundrum from a research project that is based on a fluency bias. Fluency bias being one of the many cognitive biases in the field of psychology. Let me start by asking [...]
SEO Tactics Die, But SEO Never Will
Posted on 13. Jun, 2013 by admin in SEOmoz
This is a post that has been gnawing at the edges of my brain for years, and I think the time has finally come to write it. Our recent Moz re-brand launched the inevitable 4,789th wave (and that’s just this year) of “SEO Is Dead” posts. This isn’t a post about our reasons for broadening [...]
Determining Relevance: How Similarity Is Scored
Posted on 12. Jun, 2013 by admin in SEOmoz
Today’s web search engines have sophisticated ways of measuring whether a web page is related to a given query, based on decades of research in Information Retrieval. Come join me as I explore the inner workings of a search engine’s relevance engine and explain what it means for SEOs. Determining Relevance When a user submits [...]
Meet Your Community-Building Team
Posted on 11. Jun, 2013 by admin in SEOmoz
Building a community around your brand isn’t just about the strength of your social media presence. It’s not about how you manage your social media outlets or whether you’re on Facebook, Google+, or Twitter. It’s not about how many blog posts you write or how often you use video or email marketing. It’s about building [...]
I Think I Might Have Been Wrong About Voice Search
Posted on 10. Jun, 2013 by admin in SEOmoz
I roundly mocked voice search for such a long time. I mocked it in public: And I argued internally at Distilled against it being an important trend. But I think I might have been wrong. Before I explain why I think I might have been wrong, I want to give you a few of bits [...]
Followerwonk Partners with Buffer To Optimize Tweet Scheduling
Posted on 08. Jun, 2013 by admin in SEOmoz
Today, we’re happy to announce a partnership between Followerwonk and Buffer to help you optimize your tweeting. We’re really excited to be teaming up with such a great product and company, and the combination of our apps really does advance the cause of our customers. Before I dig into specifics of that relationship, I want to [...]
