April 23, 2014

Google’s Recent Domain Registrations: Labs, Screenwise & AdWords

Posted on 12. Feb, 2012 by in Search Engine Land

google-g-logoGoogle has been busy registering several domain names in recent days that could be signs of things to come. A couple seem to relate to some kind of lab-related project(s), some are AdWords-related and others are related to the Google Screenwise program that I wrote about earlier this week.

Here’s a look at at least some of Google’s recent domain registrations:

Lab Domains

These two domains were registered on February 6th:


Neither resolves to an active web page as of this moment. Last summer, Google announced the closure of Google Labs, the experimental area where many popular Google products were born. The old GoogleLabs.com domain is now doing a 301 redirect to Google.com.

Is Google planning to revive Labs? We asked on Friday, but a Google spokesperson was noncommittal about future plans for these domains:

We don’t comment on specific trademarks or domains, but like most web companies, from time to time Google secures trademarks or domains that are relevant to both current and future products.


Screenwise Domains

On February 8th, Google registered four domains related to the new Screenwise program:


These domains are in addition to the currently active screenwisepanel.com domain, which appears to be where selected participants register for Google’s data gathering program. If I had to hazard a guess, the new domains above seem to hint that Google’s very serious about becoming a consumer data gatherer and source. None of the four domains are currently active.

AdWords Domains

Google registered these eight domains on January 26th:


They seem to suggest some kind of hub or forum for AdWords users. Or perhaps they’re for something educational, like the HowToGoMo project that launched in the fall to help marketers and website owners learn to develop and optimize for mobile browsing.

Or maybe Google is just claiming more online real estate and the domains will never be used. After all, the company’s standard registration email address is associated with about 10,000 domains.

(tip on some domains via Fusible.com)

Related Topics: Google: AdWords | Google: Labs | Google: Screenwise | Top News

About The Author: is Search Engine Land’s Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus.

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