Google AdSense Earnings Loss Through Ad Blocking Software
Because – I visit (physically present) my customers place of business and access my website using their internet connection doing demo’s etc. I can see whether my ads are showing or not…
Your 10% estimate may be correct however the internet is composed of many types of users. Home, business, academic, pc, laptop, mobile phone
Modified statement: 60% of my BUSINESS (brick and mortar) originating customers/visitors are not seeing my AdSense ads.
My web resource is accessed primarily by business/organizational users.
Moreover, ads from most (if not all) major ad networks are being blocked by these same customers intranet/internet Im referencing here. I have never seen AdSense ads placed on Google search blocked at any of my customers internet.
I do have my own custom PPC scripts running not blocked
Ad blocking is a bigger challenge then most of us appreciate.
Article source: http://www.webmasterworld.com/google_adsense/4462239.htm