May 18, 2013

Google Changes Ad Click Referrer

Posted on 02. Jul, 2012 by in Webmaster World

Up to now, referrers for clicks on ads for the term “flowers”, for example, would be one of the following:

http://www.google.com/search?…q=flowers…
http://www.google.com/aclk?…q=flowers…

Were adding a third possible referrer:

http://www.googleadservices.com/pagead/aclk?…q=flowers…ohost=www.google.com…

This new referrer is on a different domain named www.googleadservices.com, and has a new path of /pagead/aclk. The query is still there as the GET parameter q and the originating host for the click is there as the GET parameter ohost. For example, if the click came from google.ca, the new referrer format would be http://www.googleadservices.com/pagead/aclk?…q=flowers…ohost=www.google.ca…

Were making this change because were trying to improve the experience of clicking on an ad for our users

Article source: http://www.webmasterworld.com/google_adwords/4470672.htm

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