Old Spice Doesn’t Respect Other Brands’ Personal Space

Posted on 03. Feb, 2012 by admin in Adage

Creativity Pick of the Day

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Old Spice is too powerful for its own good, or at least for Procter Gamble‘s own good.

Odor blocker spokes-muscles Terry Crews carves out new space for the male body spray, in a pair of spots out of Wieden + Kennedy Portland and fellow PG brands Bounce and Charmin. They are the first ever co-branded ads featuring Old Spice.

The team recruited Tim Heidecker and Eric Wareheim of Tim and Eric fame to direct. The films have been released on Old Spice’s Facebook page and YouTube channel and will launch on broadcast Feb. 6.

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