April 23, 2014

Penguin Update Peck Your Site By Mistake? Google’s Got A Form For That

Posted on 27. Apr, 2012 by in Search Engine Land

Was your site hit by Google’s new Penguin Update that targets spam? Are you not guilty as charged? Google’s got a new feedback form for that, as well as a method to report spam that should have been caught.

I’m Innocent!

The head of Google’s web spam team, Matt Cutts, shared the information on Twitter today. The first form is for those who believe they were targeted by mistake. It says:

If your site was affected by the “Penguin” webspam algorithm update on April 24th, 2012, and you don’t think it should have been affected, please give us more details below.

It then asks for the URL of your page, an example of a search that you’d expect it to show up for but which instead lists “non-ideal results” and any additional comments.

They’re Guilty!

The second form is Google’s standard spam reporting page. If you’re seeing spam that you think the Penguin Update should have caught, Google says to use that form, bypass options like reporting paid links and use the “Report webspam” button.

Selecting that brings up a form where you can enter the URL of the spammy page, the exact query it shows up for and any additional details. It’s important to use the word “penguin” as part of the details field.

Related Articles

Related Topics: Google: Penguin Update


About The Author: is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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