April 23, 2014

SXSW Interactive Guide for SEOs

Posted on 10. Mar, 2012 by in SEMPO

Today kicks off the Interactive portion of SXSW. We have gone through and highlighted the can’t miss events for the SEO about town.

Saturday, March 10, 2012

11:00 AM

HTML5 APIs Will Change the Web: And Your Designs
11:00AM -12:00PM
Austin Convention Center
Ballroom A
#sxsw #html5apis

What it’s about: HTML5. It’s more than paving the cowpaths. It’s more than markup. There’s a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We’ve been limited in what’s possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That’s not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don’t just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.


12:30 PM

Rude Awakening: Content Strategy Is Super Hard
12:30PM – 1:30PM
Sheraton Austin
Room: Capitol ABCD
#sxsw #RudeAwaken

What it’s about: It’s official: “content strategy” has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing content strategy! Wait. This sucks. Weren’t we just starting to focus on The Important Stuff? The messy, complicated content stuff that companies have been ignoring for years? What needs to happen now if we’re finally going to get this content thing right? Four of the brightest minds in content strategy will tackle some the toughest issues our companies are facing: cross-platform distribution, governance, legacy content, distributed publishing, and trying to prepare our content for future technologies we can’t possibly predict. This Future of Journalism Track is sponsored by The Knight Foundation.


2:00 PM

Check Yo-Self Before U Wreck Yo-Self: Startup Metrics of the Masters
2:00PM – 3:00PM
Hilton Austin Downtown
Salon C
#sxsw #LeanStartup

What it’s about: Startup Case Studies’ from Airbnb, LivingSocial, HubSpot, Rally Software on measuring success including lessons learned with pivots, metrics, and growth.


3:30 PM

Your Marketing Sucks: Why You Need to Think Local
3:30PM – 4:30PM
InterContinental Stephen F. Austin
Assembly Room
#sxsw #localchat

What it’s about: Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local consumers online. In this session, we’ll share practical strategies about how any business – from start-ups to local businesses to national brands, agencies, and franchises – can think local in their online marketing and connect the dots between their digital strategies and their physical presence. Why does local matter for every brand? 86% of consumers use the internet to find a local business. 20% of all searches on Google have local intent. 1 in 3 mobile searches is local. Google map use is 40% local. After looking up a local business on a smart phone, 61% of users called the business and 59% visited. 100% of consumers are local. It all starts with picking the right strategy for your business type. We’ll share ideas and examples of thinking local from a strategic brand perspective: Content Strategy, Search, SEO Keyword Strategy, Local Listings, Social Strategy, Online Advertising, Reputation Management, Ambassador Engagement Strategy, and Mobile Strategy.

The Secret Lives of Links
3:30PM – 4:30PM
Austin Convention Center
Ballroom D
#sxsw #LinkLives

What it’s about: Links are the molecular bonds of our web sites, holding all the pages together. They are the essence of a web site. Yet, what do we really know about them? If you create great links, your users easily find everything they need on your site. If you do a poor job, your users will find your site impossible or frustrating. We never discuss what truly makes a good link good. Until now. Jared will show you the latest thinking behind the art and science of making great links. Join him for this entertaining and amusing look at the secret lives of our site’s links.


4:30 PM

Bringing Back the Love When Google Hates You
4:30PM – 4:45PM
Hyatt Regency Austin
Texas Ballroom 4-7
#sxsw #hubpages

Speaker of Note: Paul Edmunson, Hubpages
What it’s about: In a world where Google guards the gates of the Internet, the Panda update proved beyond reasonable doubt that every website is vulnerable to the search giant’s changes. While Google does a very good job, the vagaries of search algorithm updates result in decent sites losing a huge chunk of their traffic, leading to distractions of resources in trying to recoup their search traffic. In this discussion, Paul Edmondson will talk about unsuspected insights from his Panda-update experience and offer 5 key best practices that will help your site remain stable during future changes.


5:00 PM

SEO Meet Up
5:00PM – 6:00PM
InterContinental Stephen F.
Austin Boardroom

Dear Google Bing: Help Me Rank Better!
5:00PM – 6:00PM
Radisson Town Lake
Town Lake Ballroom
#sxsw #rank

Presenters of note: Danny Sullivan , Duane Forrester and Matt Cutts
What It’s About: If you build it, they might not come, if you haven’t thought about how search engines view your web site. Forget testing for Internet Explorer, Firefox, Chrome and Safari. Search engines are the common browser that everyone uses. The good news is that search engine optimization (SEO) doesn’t mean terrible design or some type of black-magic trickery. Rather, there are good, sensible things that everyone should do that pleases both search engines and human visitors. In this session, representatives from Google and Bing provide this type of advice. They’ll even get you up to speed on the impact that social media is playing on search results. Even better, it’s all QA. Bring your top questions about how they rank sites and get answers directly from the source.


Monday, March 12, 2012

5:00 PM

DotAnything 101: Demystifying New Domain Extensions
5:00PM – 5:15PM
Hyatt Regency Austin
Texas Ballroom 4-7
#sxsw #NewTLDs

What it’s about: After months of discussion and debate, ICANN, the governing body that oversees the use of domain names, has finally approved the creation of suffixes based on brands, hobbies, political causes, and just about anything else. This means that major brands like Apple can create addresses ending in “.ipad,” Citi and Chase could compete over “.bank” and cities like New York can—and are— leveraging “.nyc”. However, starting a new registry to manage a new gTLD (generic top level domain) will be expensive ($185,000 for the application alone), and many people still have questions about if, or how, these new extensions will ultimately benefit their brand. This session will discuss the most important things entrepreneurs, business owners, and marketers need to understand in regards to the new gTLDs, the impact they will have on search and SEO, and the unique ways companies and organizations can use them not only to increase brand awareness but also to improve customer loyalty.


Tuesday March 13, 2012

12:30 PM

Flash: F Bomb or Da Bomb?
12:30PM – 1:30PM
Austin Convention Center
Room 10AB
#sxsw #flashbomb 

What it’s about: Flash. For some, it’s Da Bomb—the Holy Grail of interactive web design. For others, it’s the F Bomb—the virtual thorn in their web experience. Flash has been, for years, a tool programmers have gone to in order to create a more interactive online experience. However, those who are blind/visually impaired and SEO experts have long railed against Flash’s usability issues. Screen readers can’t read it, and neither can Google when Flash is improperly programmed. Join our panelists for a lively discussion on Flash—from the frustrations encountered by the blind to the developer’s belief that it’s THE tool to have in their arsenal. Phillip Gross, a blind, life-long technology geek; Kristine Schachinger, SEO and accessibility expert and owner of SitesWithoutWalls.com; and David Greene, owner of Creative Spark and long-time programmer, will discuss the benefits and disadvantages of using Flash. Anyone who interacts with Flash should attend this debate on how to use and how not to use Flash.


Wednesday, March 14

3:30 PM

Importance of Online Video and Social Media
3:30PM – 4:30PM
Austin Convention Center
Room 15
#sxsw #onlinevid

What it’s about: In the online age, video is more important than ever. As a result, production, marketing, and monetization of content, as well as the impact of social media on reaching new audiences, has all taken on new prominence.

Article source: http://www.seminhouse.com/2012/03/sxsw-interactive-guide-for-seos.html

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