Your Rankings Drop Around May 15th? May Be Due To Link Networks Google Busted
Dunkin’ Donuts Hops on Twitter’s Vine for Latest Campaign
Posted on 19. May, 2013 by admin in Clickz
Tweet Buffer Dunkin’ Donuts utilizes Twitter’s short-form video app Vine for its latest brand marketing campaign. The campaign will see Dunkin’ Donuts engage consumers through a Vine-based contest. Whoever wins the “Running on #IceDD” contest will win free Dunkin’ Donuts Iced Coffee for one full year. The Dunkin’ Donuts contest will see customers post Vine [...]
Marketo Shares Jump 57% in IPO
Posted on 18. May, 2013 by admin in Clickz
Tweet Buffer Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). The San Manteo company sold 6.1 million shares at $13, which was at the high-end of its target range of between $11 [...]
New Shopping Tool Poaches Deals for Online Checkout
Posted on 17. May, 2013 by admin in Clickz
Tweet Buffer Remember the days when products had one price and went on sale a few times a year? Today, retailers adjust their prices dynamically, leaving consumers to the often overwhelming and frustrating task of combing the Internet for the best deals. Now a company called PoachIt claims it can simplify this search through the [...]
ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
Posted on 16. May, 2013 by admin in Clickz
Tweet Buffer Nielsen has reported that ABC will join its Nielsen Online Campaign Ratings trial program. The program gauges the effectiveness of mobile advertising campaigns. Nielsen’s program measures audience demographics and reach for both online and app platforms. ABC executives report that the program will help them see the overall success of their advertising efforts. [...]
VIDEO: SapientNitro Pushes Digital Into Physical Places
Posted on 15. May, 2013 by admin in Clickz
ABOUT THE AUTHOR Melanie White is news and special projects editor at ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ’s parent company) since 2009 where she was deputy editor/ US editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk). In [...]
Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
Posted on 14. May, 2013 by admin in Clickz
Tweet Buffer If you still think mobile marketing is a hobby, consider this: it contributed $139 billion to the U.S. economy and created 524,000 jobs last year. Does that sound like an area that belongs under “experimental” or “emerging” marketing budgets? The Mobile Marketing Association certainly doesn’t think so, and now it has a dense [...]
How to Protect Your Twitter Account From Hackers
Posted on 13. May, 2013 by admin in Clickz
Tweet Buffer The use of social networking accounts by businesses for public relations and publicity is creating a fresh set of security headaches for users and service operators. Recently, a spate of high-profile account Twitter hacks has put a focus on social networking security. News sites such as the Associated Press and The Onion have [...]
AT&T’s Cute Kids Are Back for Mother’s Day
Posted on 12. May, 2013 by admin in Clickz
Tweet Buffer Who hasn’t watched those ATT ads with the cutest kids saying the silliest things and not giggled and “awwwed” at the screen? Totally adorable, right?! Well the popular campaign entitled, “It’s Not Complicated,” has been expanded in celebration of Mother’s Day on Sunday. With a new execution from the creatives at BBDO, moderator [...]
YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
Posted on 11. May, 2013 by admin in Clickz
Tweet Buffer The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January. YouTube has been building a partner program since 2007 that enables content creators to earn revenue for their creativity. And these content [...]
Consumers Are Using Smartphones and Tablets to Manage Finances
Posted on 10. May, 2013 by admin in Clickz
Tweet Buffer A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services. According to the study, consumers are increasingly using smartphones and tablets to manage their finances. Mojiva reports that the increased usage of mobile devices for financial services is [...]
